Web Analytics Education:Creating Custom Campaign Fields

Today video brings campaigns to the next level and allows you to customize the variables for other tracking systems. Don’t forget that Web Analytics is about tracking results and increasing revenues, therefore you must track, track, track.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Tagging Online Campaigns

Today segment shows examples of campaign tracking. With this technique, Marketing can really understand what is working and what is not. The campaign sets the “expectation” for the client, we need to track it so that we can make certain our landing page meets that expectation and creates a happy client (a conversion for many of us.)

We will cover landing pages and how to improve those in a later installment.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Campaign Tracking

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Today we start talking about campaign tracking, a personal favorite of mine. With this technique, Marketing can really understand what is working and what is not. In my opinion this is where the rubber hits the road (at least initially) and where many spin their wheels trying to grasp and implement this concept.

I often make the analogy of driving a car without instrumentation. You may run out of gas or you may not, you may be speeding or you may not, you maybe halfway there or only a mile from your destination. I don’t know about you, but it would drive me nuts!

So please don’t Market blindly, learn to optimize your campaigns and therefore optimize your revenue.

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