Web Analytics Education: Changing Table Views

by Massimo Paolini on July 23, 2010

in Education,Web Analytics

Web Analytics Education: Changing Table Views

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

In the previous episodes we talked about Dimensions and Metrics, Date Range Selection, and  Changing Graph Intervals. Today segment is about looking at your data in different ways. Change the default table to a Pie Chart or Bar Graph for the executives in your group, or use the Delta to visually see how much better you’re doing and finally my favorite the pivot table takes the data for a spin!

The video:


The presentation:

Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.

Introducing our newest team member, Bill Covington. A true computer veteran of almost 20 years, Bill started working in technology while in the military. Today he manages a corporate help desk and provides professional consulting to a wide range of clients.

Bill is a natural-born trainer. We think he was probably destined to be a teacher and we’re lucky that he put those skills to work in the technology field. He’s one of those “glass is half full” kind of guys and approaches his instruction so that it is a positive / effective experience. This used to be done in a classroom environment, but is not longer restricted to that medium. Bill now creates training videos (narrated & highlighted / interactive) and these are incorporated into CMS training sites as well as posted on the internet.
Bill can be reached at webanalytics@mpaolini.com

The Google Analytics series:

  1. Dimensions and Metrics
  2. Date Range Selection
  3. Changing Graph Intervals
  4. Changing Table Views
  5. Changing Table Filters
  6. Tabbed Report Menus
  7. Chart Options
  8. Chart Annotations
  9. Secondary Dimensions
  10. Table Sorting
  11. Filter for "SERP" rankings
  12. Filter for "SERP" rankings - Pt2
  13. Create a Google Account
  14. Add GA Asyc code
  15. Understanding Async
  16. Deploying Async
  17. Keeping a local copy of your data
  18. Using Accounts & Profiles
  19. Roll-up Reporting
  20. Setting Up Client Accounts
  1. Linking To Your AdWords
  2. _trackPageview in Async
  3. Event Tracking
  4. Tracking eCommerce
  5. eCommerce Transactions
  6. Third-Party Payment Gateway
  7. Campaign Tracking
  8. Tagging Online Campaigns
  9. Creating Custom Campaign Fields
  10. Setting Up Event Tracking P1
  11. Setting Up Event Tracking P2
  12. Customizing Async - p1
  13. Customizing Async - p2
  14. Customizing Async - p3
  15. Initial Account Configuration
  16. Goal Conversions & Funnels-P1
  17. Goal Conversions & Funnels-P2
  18. Goal Conversions & Funnels-P3
  19. Importance of Segmentation
  20. Segmentation Using Filters
  1. Using Advanced Segments
  2. Creating Advanced Segments
  3. Optimize Poor Performing Pages
  4. Optimize Poor Performing Pages-P2
  5. Measuring Success of Site Search
  6. Optimizing Site Search
  7. Landing Page Optimization & SEO
  8. Landing Page Optimization & SEO - P2