Web Analytics Education: Filter for “Search Engine Result Page” rankings

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 1, we are working on our first filter that allows you to see on what page of Google your keywords were on when people clicked on them.

Please note that you must create a new profile in your Google Analytics account to use this filter, otherwise you will be affecting all the data for your site.
Part 2 will complete the instruction set and include all the code to copy paste into your Google Analytics profile.

The video:



The presentation:

Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.