We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 2, we complete the SERP filter we started in part 1.
Please note that you must create a new profile in your Google Analytics account to use this filter, otherwise you will be affecting all the data for your site.
Code for: 3. Add Position to Keyword (SERP)
From “Field A -> Extract A” dropdown: “Campaign Term” and type: “(.*)”From “Field B -> Extract B” dropdown: “Referral” and type: “(\?|&)(start|first|b)=([^&]*)”From “Output To -> Constructor” dropdown: “User Defined” and type: “$A1 | page: $B3”Code for: 4 Rankings page 1 (SERP)
Search String: page:$Replace String: Page: 1Code for: 5 Rankings page 2 (SERP)
Search String: page: 1[0-1]$Replace String: Page: 2Code for: 6 Rankings page 3 (SERP)
Search String: page: 2[0-1]$Replace String: Page: 3Code for: 7 Rankings page 4 (SERP)
Search String: page: 3[0-1]$Replace String: Page: 4The video:
The presentation:
Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.
Introducing our newest team member, Bill Covington. A true computer veteran of almost 20 years, Bill started working in technology while in the military. Today he manages a corporate help desk and provides professional consulting to a wide range of clients.
Bill is a natural-born trainer. We think he was probably destined to be a teacher and we’re lucky that he put those skills to work in the technology field. He’s one of those “glass is half full” kind of guys and approaches his instruction so that it is a positive / effective experience. This used to be done in a classroom environment, but is not longer restricted to that medium. Bill now creates training videos (narrated & highlighted / interactive) and these are incorporated into CMS training sites as well as posted on the internet.
Bill can be reached at webanalytics@mpaolini.com
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