Today segment shows examples of campaign tracking. With this technique, Marketing can really understand what is working and what is not. The campaign sets the “expectation” for the client, we need to track it so that we can make certain our landing page meets that expectation and creates a happy client (a conversion for many of us.)
We will cover landing pages and how to improve those in a later installment.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.
The video:
The presentation:
Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.
Introducing our newest team member, Bill Covington. A true computer veteran of almost 20 years, Bill started working in technology while in the military. Today he manages a corporate help desk and provides professional consulting to a wide range of clients.
Bill is a natural-born trainer. We think he was probably destined to be a teacher and we’re lucky that he put those skills to work in the technology field. He’s one of those “glass is half full” kind of guys and approaches his instruction so that it is a positive / effective experience. This used to be done in a classroom environment, but is not longer restricted to that medium. Bill now creates training videos (narrated & highlighted / interactive) and these are incorporated into CMS training sites as well as posted on the internet.
Bill can be reached at webanalytics@mpaolini.com
{ 2 comments… read them below or add one }
I’m just beginning to dig into using campaigns and your material is extremely useful. Just wanted to say “thanks” for sharing it! I don’t currently use landing pages but I’m realizing they really are a key component to not only conversion but tracking as well.
Hi Massimo,
Love seeing your tweets come through on the #measure thread.
In regards to Campaign Tracking Tags, do, when you have time look at http://www.tagman.com
Best,
Chris
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