Web Analytics Education: Tagging the pages with Async code

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Last episode covered how to create an account. Today we show you how to implement the Google Analytics Async code on your website starting with how to create an account and where to find the GA code.

Continue reading “Web Analytics Education: Tagging the pages with Async code”

Web Analytics Education: Create a Google Account

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

The next series of posts will cover implementing the Google Analytics code on your website starting with how to create an account and where to find the GA code.

Continue reading “Web Analytics Education: Create a Google Account”

Web Analytics Education: Filter for “Search Engine Result Page” rankings (part 2)

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 2, we complete the SERP filter we started in part 1.

Continue reading “Web Analytics Education: Filter for “Search Engine Result Page” rankings (part 2)”

Web Analytics Education: Filter for “Search Engine Result Page” rankings

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 1, we are working on our first filter that allows you to see on what page of Google your keywords were on when people clicked on them.

Continue reading “Web Analytics Education: Filter for “Search Engine Result Page” rankings”

Web Analytics Education: Table Sorting

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

We talked about various tools to adjust your view of the data in Google Analytics including Changing Graph Intervals, Changing Table Filters, and Changing Table Views. The tenth installment of the series shows you in 45 seconds how to sort your tables and find those highly coveted actionable insights.

Continue reading “Web Analytics Education: Table Sorting”

Web Analytics Education: Secondary Dimensions

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Among the less known basic tools are Chart Display and Annotations, Changing Table Filters, and Changing Table Views. Even less known than the previous episodes is Google Analytics Secondary Dimension option and I’m not talking about the twilight zone.

Continue reading “Web Analytics Education: Secondary Dimensions”

Avoiding the Glazed Eyes Syndrome – Writing for Your Website Front Page – Part II

It’s a  fact. There is nothing more appealing to us than to know that we matter to others.  Creative use of web data mining by way of Google Analytics can help you unearth the hidden gold  “in them thar hills”.  The golden nuggets of information that, when used correctly in good content writing, can make your site visitors feel like the King of the Mountain.

When you meet a new person for the first time, do your eyes glaze over and your ears stop hearing them after a while, when all they can do is to go on and on about themselves?  How great their service is, how fantastic their qualifications are… on and on….

You want them to hear about you as well – a give and take of conversation.  Well, it’s exactly the same on-line.  If your Home Page isn’t focused totally on who your site visitor is, what their concerns and needs are, then they will do the on-line equivalent of the “glazed eyes” which is, to click-off your site and go elsewhere – where they are more appreciated and their concerns heard.

Use of  Google Analytics,  either on your own, or by using a web analytics consulting company,  can make the task of finding out what is going on with your site visitors so much easier.  Why  keep digging in soil that has no vein of gold? When just a few feet away the proverbial Mother Lode may be waiting for you.  Discovery may be as simple as website analysis.

In order to provide your on-line visitor with an experience that makes them feel heard and appreciated, you need to clearly understand who your visitor is – the whole demographic package.  Once you have this crucial piece of information you can use that as the foundation for your writing.

Your writing will be totally different if your primary audience is 20 years old, male and going to college verses 45 years old, female and working in a corporate job.

Until next time, Happy Data Mining

Suzanne Elliott
Website Content Copy Writer
www.sueelliott.com

Web Analytics Education: Chart Display and Annotations

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

The other items we covered on how to change your graphs were Date Range Selection, Changing Graph Intervals and Char Options. Here we help you toggle your memory and explain annotations in a 2.5 minutes video.

Continue reading “Web Analytics Education: Chart Display and Annotations”