We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The other items we covered on how to change your graphs were Date Range Selection and Changing Graph Intervals. Today’s segment will teach you how to graph a different metric, compare different ones, and how to compare to your site.
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
In previous episodes were we talked about customizing table information in your reports with Changing Graph Intervals, Changing Table Views, and Changing Table Filters. Today’s segment is about the “invisible” tabs on these reports. Tabs that will show you what keyword is converting and what content works. Where eCommerce and Adsense data is hiding.
Read More about Web Analytics Education: Tabbed Report Menus
Chart Makeovers
Now that you have the numbers for the boss, here’s how to make them look good. I mean look good for visual learners.
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
In previous episodes were we talked about tables we covered Changing Graph Intervals and Changing Table Views Today segment is about filtering your data. We’ll show you how to use the basic filter and find information quickly and the under-used “Advanced Filters.” This will allow you to find the exact data you’re looking for.
Read More about Web Analytics Education: Changing Table Filters
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Read More about Web Analytics Education: Date Range Selection
One of the most important things you can do to improve the content of your Front Page, in addition to use of Web Analytics, is to ask yourself this question. “Does this page address the concerns and needs of my site visitor?” – Will your site visitor immediately feel a connection and want to keep reading your content – and then take the next step, which is to be interested enough in your site to stay and check out some more information – maybe even sign up for your ezine or special offer… Read More about Your Front Page – It’s Not About You…
Web Intelligence is all about using web analytics to measure your presence on the web.
We are creating a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The series will be presented in small bite sized episodes, available in a presentation and video format, that you should be able to enjoy without needing any anti-acid medication.
Today’s episode is about Dimensions and Metrics. We aren’t talking about the metric system or about the third dimension. In this one minute presentation (5 slides total) we are defining those for you. Read More about Web Analytics Education: Dimensions and Metrics
I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well.
First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest research organization looking for the next generation of MS treatments. Coincidentally, I have two people in my life who both suffer from MS and was thrilled to be able to work with a group that is working so hard to help people like Sylvie and Derek. The foundation has a full-time employee working on the site’s web analytics, but they needed some extra guidance on working with the conversions. After initial consultations, we decided to focus on good alternatives to their existing system in order to track conversion to it’s conclusion. Read More about When a Mentor Becomes the Mentee
If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for Key Performance Indicator. As Avinash Kaushik would say, KPIs are measures that help you understand how you are performing against your objectives. They can help you define and evaluate whether you’re making adequate, successful progress towards your long-term goals.
A good KPI used to measure performance should meet the following criteria:
Read More about Web Intelligence Details: Your Key Performance Indicator (KPI)
Things Avinash Kaushik didn’t tell me
Avinash did not tell us that Web Analytics is not all glamor, the tools are not perfect, and herding cats is a necessary skill set! He did, however, say that what makes it all worth is the rush of helping a client leverage a once unknown piece of web intelligence!