Web Analytics Education: Segmentation Using Advanced Segments

Our second installment for segmentation covers advanced segments. This feature allows you to use some predefined segments or create your own and then implement them on the fly to a report or the whole analytical session.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Segmentation Using Profile Filters

Continuing our discussion on segmentation by showing you how to create a filter for segmenting your data.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Segmentation Using Profile Filters”

Web Analytics Education: The Importance of Segmentation

Today we start talking about segmentation. Is segmentation important? Watch the video for the answer.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Twitter Chatter: Intelligence Just Got Smarter!

Intelligence Just Got Smarter!

Wondering what’s going on behind the traffic? Here’s the answer to your question.

If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.

Web Analytics Education: Goal Conversions and Funnels – Part 3

More instructions on how to create goals and their associated funnels. The different goal types, with examples.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Goal Conversions and Funnels – Part 2

Here are the detailed instructions on how to create goals and their associated funnels. Image driving your car without a destination. While it may be fun, there is very little purpose or productivity. In business using Web Analytics without goals is kind of driving blindfolded without a destination. Useless and dangerous.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Goal Conversions and Funnels – Part 2”

Web Analytics Education: Customizing Async

This video would show you how to customize the Async tracking code for various domain scenarios.  While most websites will just use the code as it is provided from the Profile Settings section of your account, this video will show you how to track across domains you own.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Customizing Async”