Twitter Chatter: Intelligence Just Got Smarter!

Intelligence Just Got Smarter!

Wondering what’s going on behind the traffic? Here’s the answer to your question.

If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.

Web Analytics Education: Goal Conversions and Funnels – Part 3

More instructions on how to create goals and their associated funnels. The different goal types, with examples.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Goal Conversions and Funnels – Part 2

Here are the detailed instructions on how to create goals and their associated funnels. Image driving your car without a destination. While it may be fun, there is very little purpose or productivity. In business using Web Analytics without goals is kind of driving blindfolded without a destination. Useless and dangerous.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Customizing Async

This video would show you how to customize the Async tracking code for various domain scenarios.  While most websites will just use the code as it is provided from the Profile Settings section of your account, this video will show you how to track across domains you own.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Setting Up Event Tracking – Part 2

Part two on event tracking with this entry. This video completed the definition of event tracking, shows you the parameter syntax and some examples. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Setting Up Event Tracking – Part 1

We start a short series on event tracking with this entry. This video defines event tracking, shows you the standard format of the tag, and the limits on event tracking. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education:Creating Custom Campaign Fields

Today video brings campaigns to the next level and allows you to customize the variables for other tracking systems. Don’t forget that Web Analytics is about tracking results and increasing revenues, therefore you must track, track, track.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Tagging Online Campaigns

Today segment shows examples of campaign tracking. With this technique, Marketing can really understand what is working and what is not. The campaign sets the “expectation” for the client, we need to track it so that we can make certain our landing page meets that expectation and creates a happy client (a conversion for many of us.)

We will cover landing pages and how to improve those in a later installment.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Campaign Tracking

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Today we start talking about campaign tracking, a personal favorite of mine. With this technique, Marketing can really understand what is working and what is not. In my opinion this is where the rubber hits the road (at least initially) and where many spin their wheels trying to grasp and implement this concept.

I often make the analogy of driving a car without instrumentation. You may run out of gas or you may not, you may be speeding or you may not, you maybe halfway there or only a mile from your destination. I don’t know about you, but it would drive me nuts!

So please don’t Market blindly, learn to optimize your campaigns and therefore optimize your revenue.

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Web Analytics Education: Using a Third-Party Payment Gateway

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In our eCommerce tracking section we had  Tracking eCommerce, and  eCommerce Transactions. Next is how to integrate a third party cart or payment system with your Google Analytics reporting.
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