Web Analytics Education: Customizing Async – Part 2

Our next video gives more details about Asynchronous code customizing for various domains. How to know if you’re changes are successful, add code to your forms for cross domain tracking, and the wizard in Google Analytics.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Customizing Async – Part 2”

Web Analytics Education: Customizing Async

This video would show you how to customize the Async tracking code for various domain scenarios.  While most websites will just use the code as it is provided from the Profile Settings section of your account, this video will show you how to track across domains you own.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Customizing Async”

Twitter Chatter: Web Analytics Code of Ethics

The following is from Peter Rothman (@dangrsmind),  one of my regular contributors. It contains a controversial and interesting perspective for the web analytics community. We invite your comments on the matter.


In a recent blog posting at the WAA Thought Leaders blog, Eric Peterson of Web Analytics Demystified proposed a ten-point code of ethics for the web analytics community (http://waablog.webanalyticsassociation.com/2010/09/web-analytics-code-of-ethics.html)   Many in the analytics community will be supporting this idea, but the reality behind the scenes may not turn out to be so clean.

Unfortunately this effort is destined to fail.  It should be recognized that producing an industry code of ethics is an important and laudable idea.  Employing a code of ethics is not just about being a moral person (although that is also a worthwhile goal in itself): it is about making effective decisions and, in particular, effective business decisions.  Recognizing this important point is the beginning of a more robust approach to this issue of ethics as well as the path to making better business decisions.

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Web Analytics Education: Setting Up Event Tracking – Part 2

Part two on event tracking with this entry. This video completed the definition of event tracking, shows you the parameter syntax and some examples. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Setting Up Event Tracking – Part 2”

Web Analytics Education: Setting Up Event Tracking – Part 1

We start a short series on event tracking with this entry. This video defines event tracking, shows you the standard format of the tag, and the limits on event tracking. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Setting Up Event Tracking – Part 1”