Web Analytics Education: Campaign Tracking

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Today we start talking about campaign tracking, a personal favorite of mine. With this technique, Marketing can really understand what is working and what is not. In my opinion this is where the rubber hits the road (at least initially) and where many spin their wheels trying to grasp and implement this concept.

I often make the analogy of driving a car without instrumentation. You may run out of gas or you may not, you may be speeding or you may not, you maybe halfway there or only a mile from your destination. I don’t know about you, but it would drive me nuts!

So please don’t Market blindly, learn to optimize your campaigns and therefore optimize your revenue.

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Web Analytics Education: Using a Third-Party Payment Gateway

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In our eCommerce tracking section we had  Tracking eCommerce, and  eCommerce Transactions. Next is how to integrate a third party cart or payment system with your Google Analytics reporting.
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Web Analytics Education: Capturing Secure eCommerce Transactions

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

Last week we covered _trackPageview in Async, Event Tracking, and Tracking eCommerce explained how eCommerce tracking works. Now the details and the code for eCommerce tracking.
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Web Analytics Education: Tracking eCommerce Transactions

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

We talked about _trackPageview in Async, and Event Tracking. Today we explain how eCommerce tracking works.
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Web Analytics Education: Event Tracking

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

We started our advanced section on Accounts with _trackPageview in Async, next we talk about Event Tracking. We explore the difference between a virtual page view and an event.
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Web Analytics Education: trackPageview in Async

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In the introduction series for accounts we covered Create a Google Account, Add GA Asyc code, Understanding Async, Deploying Async, Keeping a local copy of your data, Using Accounts & Profiles, Roll-up Reporting, Setting Up Client Accounts, and Linking To Your AdWords. Next is the meat and potatoes of the system or is it desert? We explain _trackPageview and the cookies generated by the code.
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