Twitter chatter: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches

by Massimo Paolini on November 15, 2009

in Chatter,eCommerce,Web Analytics

Landing Page Testing: Choosing Between A/B Or Multivariate Approaches

Landing Page Testing: Choosing Between A/B Or Multivariate Approaches
Optometrists have had it right for a long time: fine tune your web SIGHT by checking which is better—A or B.