Twitter Chatter: Facebook Ad Copy Test
Facebook Ad Copy TestYou decide…which ad copy do you think boosted conversion rates by 2666%?
Facebook Ad Copy TestYou decide…which ad copy do you think boosted conversion rates by 2666%?
Facebook Ad Copy TestYou decide…which ad copy do you think boosted conversion rates by 2666%?
Twitter Chatter: Long vs. Short Email Subject Line Test
Long vs. Short Email Subject Line Test
The results might surprise you. Take a look and decide for yourself whether the long or short email subject line performed better.
Twitter Chatter: Salesforce.com Email Template Test
Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.
Twitter Chatter: Ecommerce Store Page Template Test
The results: Ecommerce Store Page Template Test
Is your website template costing you sales? The results of this test may surprise you.
Twitter Chatter: Creativity In The Age of Web Analytics
Creativity In The Age of Web Analytics
While Web Analytics and the understanding of what the customer is doing online have come a long way, marketing professionals still don’t seem to get it. Is test data that tells you what color pleases your visitors most a limitation or an opportunity?
Twitter Chatter: A/B Split Testing vs. Multivariate Testing with Lance Loveday
A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16) video – by Dr. Ralph F. Wilson
The ultimate goal is the user, how do they think?
Twitter Chatter: Website Optimizer Tricks
Website Optimizer Tricks: Multiple Goals
Getting your analytics to multi-task. Working on teaching mine to make a cup of coffee next.
Twitter chatter: Always Split Test
Always Split Test
Reality or virtuality? They are really the same. Always test it.
Twitter chatter: Conversion rate optimization best practices are dead – long live the best practices!
Conversion rate optimization best practices are dead – long live the best practices!
Some things don’t have to be complicated–good suggestions here to make simple changes for powerful results