Category: eCommerce

Web Analytics Education: Initial Account Configuration

Over 90% of the accounts I work on are not configured properly. By following the information in this video your account will be better configured than 90% of all Google Analytics Accounts.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Using a Third-Party Payment Gateway

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In our eCommerce tracking section we had  Tracking eCommerce, and  eCommerce Transactions. Next is how to integrate a third party cart or payment system with your Google Analytics reporting.
Continue reading “Web Analytics Education: Using a Third-Party Payment Gateway”

Web Analytics Education: Capturing Secure eCommerce Transactions

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

Last week we covered _trackPageview in Async, Event Tracking, and Tracking eCommerce explained how eCommerce tracking works. Now the details and the code for eCommerce tracking.
Continue reading “Web Analytics Education: Capturing Secure eCommerce Transactions”

Web Analytics Education: Tracking eCommerce Transactions

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

We talked about _trackPageview in Async, and Event Tracking. Today we explain how eCommerce tracking works.
Continue reading “Web Analytics Education: Tracking eCommerce Transactions”

Web Analytics Education: Date Range Selection

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Continue reading “Web Analytics Education: Date Range Selection”