Web Analytics Education: Initial Account Configuration

Massimo Paolini on November 9, 2010

Over 90% of the accounts I work on are not configured properly. By following the information in this video your account will be better configured than 90% of all Google Analytics Accounts.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Using a Third-Party Payment Gateway

Massimo Paolini on October 7, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In our eCommerce tracking section we had  Tracking eCommerce, and  eCommerce Transactions. Next is how to integrate a third party cart or payment system with your Google Analytics reporting.
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Web Analytics Education: Date Range Selection

Massimo Paolini on July 19, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Read More about Web Analytics Education: Date Range Selection