We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
Among the less known basic tools are Chart Display and Annotations, Changing Table Filters, and Changing Table Views. Even less known than the previous episodes is Google Analytics Secondary Dimension option and I’m not talking about the twilight zone.
Read More about Web Analytics Education: Secondary Dimensions
Tracking Full Referral URLs in Google Analytics
General or specific? You decide.
It’s a fact. There is nothing more appealing to us than to know that we matter to others. Creative use of web data mining by way of Google Analytics can help you unearth the hidden gold “in them thar hills”. The golden nuggets of information that, when used correctly in good content writing, can make your site visitors feel like the King of the Mountain.
When you meet a new person for the first time, do your eyes glaze over and your ears stop hearing them after a while, when all they can do is to go on and on about themselves? How great their service is, how fantastic their qualifications are… on and on….
You want them to hear about you as well – a give and take of conversation. Well, it’s exactly the same on-line. If your Home Page isn’t focused totally on who your site visitor is, what their concerns and needs are, then they will do the on-line equivalent of the “glazed eyes” which is, to click-off your site and go elsewhere – where they are more appreciated and their concerns heard.
Use of Google Analytics, either on your own, or by using a web analytics consulting company, can make the task of finding out what is going on with your site visitors so much easier. Why keep digging in soil that has no vein of gold? When just a few feet away the proverbial Mother Lode may be waiting for you. Discovery may be as simple as website analysis.
In order to provide your on-line visitor with an experience that makes them feel heard and appreciated, you need to clearly understand who your visitor is – the whole demographic package. Once you have this crucial piece of information you can use that as the foundation for your writing.
Your writing will be totally different if your primary audience is 20 years old, male and going to college verses 45 years old, female and working in a corporate job.
Until next time, Happy Data Mining
Suzanne Elliott
Website Content Copy Writer
www.sueelliott.com
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The other items we covered on how to change your graphs were Date Range Selection, Changing Graph Intervals and Char Options. Here we help you toggle your memory and explain annotations in a 2.5 minutes video.
Read More about Web Analytics Education: Chart Display and Annotations
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The other items we covered on how to change your graphs were Date Range Selection and Changing Graph Intervals. Today’s segment will teach you how to graph a different metric, compare different ones, and how to compare to your site.
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
In previous episodes were we talked about customizing table information in your reports with Changing Graph Intervals, Changing Table Views, and Changing Table Filters. Today’s segment is about the “invisible” tabs on these reports. Tabs that will show you what keyword is converting and what content works. Where eCommerce and Adsense data is hiding.
Read More about Web Analytics Education: Tabbed Report Menus
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
In previous episodes were we talked about tables we covered Changing Graph Intervals and Changing Table Views Today segment is about filtering your data. We’ll show you how to use the basic filter and find information quickly and the under-used “Advanced Filters.” This will allow you to find the exact data you’re looking for.
Read More about Web Analytics Education: Changing Table Filters
We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Read More about Web Analytics Education: Date Range Selection
One of the most important things you can do to improve the content of your Front Page, in addition to use of Web Analytics, is to ask yourself this question. “Does this page address the concerns and needs of my site visitor?” – Will your site visitor immediately feel a connection and want to keep reading your content – and then take the next step, which is to be interested enough in your site to stay and check out some more information – maybe even sign up for your ezine or special offer… Read More about Your Front Page – It’s Not About You…