We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Read More about Web Analytics Education: Date Range Selection
Tracking Online and Offline Marketing Campaigns with Google Analytics
Better than a hound dog: how to REALLY track
One of the most important things you can do to improve the content of your Front Page, in addition to use of Web Analytics, is to ask yourself this question. “Does this page address the concerns and needs of my site visitor?” – Will your site visitor immediately feel a connection and want to keep reading your content – and then take the next step, which is to be interested enough in your site to stay and check out some more information – maybe even sign up for your ezine or special offer… Read More about Your Front Page – It’s Not About You…
Web Intelligence is all about using web analytics to measure your presence on the web.
We are creating a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The series will be presented in small bite sized episodes, available in a presentation and video format, that you should be able to enjoy without needing any anti-acid medication.
Today’s episode is about Dimensions and Metrics. We aren’t talking about the metric system or about the third dimension. In this one minute presentation (5 slides total) we are defining those for you. Read More about Web Analytics Education: Dimensions and Metrics
The Economics of Quality Score
What’s YOUR number?
Increasing Sales With Google Analytics Motion Charts
Don’t just look at where your traffic is coming FROM–use this to find out where it’s NOT coming from!
Six projects to do before you do a website redesign: Learn what the user does
Don’t break what’s already been fixed.
I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well.
First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest research organization looking for the next generation of MS treatments. Coincidentally, I have two people in my life who both suffer from MS and was thrilled to be able to work with a group that is working so hard to help people like Sylvie and Derek. The foundation has a full-time employee working on the site’s web analytics, but they needed some extra guidance on working with the conversions. After initial consultations, we decided to focus on good alternatives to their existing system in order to track conversion to it’s conclusion. Read More about When a Mentor Becomes the Mentee
BTBuckets Real-Time Segmentation and Behavioral Targeting Tool
Better behavioral business by BTBuckets. 😉