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Category: eMarketing

Twitter chatter: 6 steps to write a well-structured press release

Massimo Paolini on February 3, 2010

6 steps to write a well-structured press release
Simple, well-written, and should be used daily to promote yourself and your site.

Twitter chatter: Hidden Secrets of the Amazon Shopping Cart

Massimo Paolini on February 1, 2010

Hidden Secrets of the Amazon Shopping Cart
AWESOME article (and I don’t use that word very often!) Here you can let Amazon’s testing team do the work while you gain the insights.

Twitter chatter: The Top 100 Internet Marketing Posts of 2009

Massimo Paolini on January 25, 2010

The Top 100 Internet Marketing Posts of 2009
Other than the fact that it will take you the next 100 days to read these, it’s a very complete list.

Twitter chatter: 5 Ways To Improve Your Email Subject Lines

Massimo Paolini on January 18, 2010

5 Ways To Improve Your Email Subject Lines
From keywords to personalization, this is a quick read to help you get noticed.
The article isn’t available any longer and their search feature failed to return usable results.

Twitter chatter: Google: Zeitgeist 2009

Massimo Paolini on January 15, 2010

Google: Zeitgeist 2009
Want to know what was in and what was out in 2009? Here’s your popularity index from Google (without the high school drama)

Twitter chatter: Microsoft brings neuroscience into cross media measurement

Massimo Paolini on January 9, 2010

Microsoft brings neuroscience into cross media measurement
Web analysis goes all scientific-like.

Twitter chatter: On-line Reputation Management

Massimo Paolini on January 7, 2010

On-line Reputation Management
Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.

Twitter chatter: Seven Predictions for 2010 from eMarketer’s CEO

Massimo Paolini on January 1, 2010

Seven Predictions for 2010 from eMarketer’s CEO
Happy New Year! Check out the Nostradamus of websites here.

Twitter chatter: The Web Analytics Headache

Massimo Paolini on November 23, 2009

The Web Analytics Headache
Listening to the marketing directors to help your analytical services

Twitter chatter: Using Web analytics to improve e-mail marketing

Massimo Paolini on November 14, 2009

Using Web analytics to improve e-mail marketing
Take the guesswork out of email marketing with 4 simple tips.

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