eMarketing Archives - MPThree Consulting Inc.

Twitter Chatter: Using a smear campaign to promote a competing product

Massimo Paolini on May 23, 2011

Using a smear campaign to promote a competing product
Is a smear campaign a business method you would promote? Along with the legal ramifications, the moral aspects should steer quality marketers away from this questionable method of business promotion.

Twitter Chatter: Improving Sales: The Excuse Department Is Closed

Massimo Paolini on April 13, 2011

Improving Sales: The Excuse Department Is Closed
Are you being gamed by your sales people? Sales people tend to be a “different breed” and as management you must understand how they work or you will risk being blind-sided by their excuses.

Twitter Chatter: Turn your commenters into subscribers!

Massimo Paolini on April 6, 2011

Turn your commenters into subscribers!
By giving your blog commenters an easy check box that allows them to subscribe to your newsletter as they leave their comments you can quickly grow your subscriber list. Warning for non-techies: Adding the code to your blog takes some programming knowledge.

Twitter Chatter: Improving Your E-Mail Confirmations Can Boost Profits

Massimo Paolini on April 1, 2011

Improving Your E-Mail Confirmations Can Boost Profits
Fact: It costs 5 times more to get a new customer than it does to retain a customer. By improving your follow-ups and email confirmations you are giving your customers something they appreciate and that often means they will reciprocate with return business.

Twitter Chatter: All You Can Eat Leads: 10 Ways to Generate More Leads for Less

Massimo Paolini on March 27, 2011

All You Can Eat Leads: 10 Ways to Generate More Leads for Less
No business will succeed without leads. If you don’t have a lot of money to spend on getting more leads, then you need to learn the tactics of getting lots of leads without spending big bucks.

Twitter Chatter: The Top 7 Pitfalls of Affiliate Marketing for Publishers

Massimo Paolini on March 17, 2011

The Top 7 Pitfalls of Affiliate Marketing for Publishers
Don’t let affiliate marketing put you in a hole. Be aware of the top pitfalls to avoid problems along the way.

Twitter Chatter: Do You Hear What I Hear: Understanding Mobile Searcher Intent

Massimo Paolini on March 8, 2011

Do You Hear What I Hear: Understanding Mobile Searcher Intent
Is it time to adjust your frame? If your landing page isn’t optimized for mobile searches it may be time to re-frame your site to take advantage of the opportunities to be gained from marketing to millions of mobile searchers.

The results: Ecommerce Store Page Template Test
Is your website template costing you sales? The results of this test may surprise you.

Category: eMarketing