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Category: eMarketing

Twitter chatter: Universal Search and Digital Asset Optimization with Anne Kennedy

Massimo Paolini on May 28, 2010

Universal Search and Digital Asset Optimization with Anne Kennedy
Nine minutes that will make your digital files USEFUL.

Twitter chatter: Selling Something On Your Site The Smart Way

Massimo Paolini on May 4, 2010

Selling Something On Your Site The Smart Way…
a.k.a. “Don’t put the shopping cart before the horse”

Twitter chatter: I’d like to show you how NOT to build a list

Massimo Paolini on May 2, 2010

I’d like to show you how NOT to build a list
Don’t let confusion reign supreme when driving traffic to your site!

Twitter chatter: PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010

Massimo Paolini on April 6, 2010

PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010
Pull out your little golf pencil and check out the PPC scores from ymarketing.

Twitter chatter: How to Develop a Content Strategy for Your Business

Massimo Paolini on March 29, 2010

How to Develop a Content Strategy for Your Business
DIY Media Rollout: The Video

Twitter chatter: What to test

Massimo Paolini on March 14, 2010

What to test
Remember when you didn’t have time to read the whole book and used Cliff’s Notes instead? This article does the same thing.

Twitter Chatter : Part 5 of Framing the Future: Free Redefines the Market

Massimo Paolini on February 21, 2010

Part 5 of Framing the Future: Free Redefines the Market
Quick article that will help you kick the “You get what you pay for” habit

Twitter chatter: Choosing the Size of Control Groups

Massimo Paolini on February 12, 2010

Choosing the Size of Control Groups
Too few, too many, or in the middle? Pick just the right number when you’re testing your groups

Twitter chatter: It is the End of the Year as We Know It

Massimo Paolini on February 5, 2010

It is the End of the Year as We Know It
Not only a review of 2009, but a look ahead to analytics in 2010. Besides, if Jim Sterne wrote it, everyone should read it.

Twitter chatter: 7 must-have for SEO friendly hosting services

Massimo Paolini on February 4, 2010

7 must-have for SEO friendly hosting services
FINALLY someone addresses the impact that hosting plays in SEO. A must read!

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