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Twitter chatter: Using Twitter to Build Buzz

Case Study – EPC Cigar, a Start-Up, Using Twitter to Build Buzz
This should be on every marketing student’s final exam: choose a marketing strategy and defend it. Read the results here.

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Author Massimo PaoliniPosted on March 26, 2010March 26, 2010Categories Chatter, Social Analytics, Social MediaTags Chatter, Social Analytics, Social Media, Twitter

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