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Tag: Social Analytics

Twitter Chatter: Dealing with Findability Disaster

Massimo Paolini on April 27, 2011

Dealing with Findability Disaster
At some time every business owner will have to deal with an unhappy customer. That unhappiness can be heard even louder over the internet. You must know how to quickly and effectively drown out the negativity with the positive voices of your many satisfied customers.

Twitter Chatter: 3 Ways to Use Facebook Insights to Your Advantage

Massimo Paolini on August 15, 2010

3 Ways to Use Facebook Insights to Your Advantage
Short and sweet, but packed with solid starter tips.

Twitter chatter: Twitter Apps Part 3: Monitor, Analyze, Manage and Monetize

Massimo Paolini on June 8, 2010

100+ Twitter Apps Part 3: Monitor, Analyze, Manage and Monetize
You want to do what with Twitter? There’s an app for that.

This is right down my alley: advertising, keywords, contact management, follower management and account analytics.

Twitter chatter: Counting the number of twitter messages

Massimo Paolini on April 27, 2010

Counting the number of twitter messages
Considering the fact that the Library of Congress is going to add ALL tweets to its records, they’re going to need another building after watching this!

Twitter chatter: The Ideas Of March

Massimo Paolini on April 23, 2010

The Ideas Of March
Great hints, but read it just for the alliteration in the titles.

Twitter chatter: Show Your Clients the Effectiveness of Twitter Campaigns

Massimo Paolini on April 3, 2010

Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns
Do you know any Twitter hold-outs? Give them this article and then sit back and say “I told you so.”

Twitter chatter: Using Twitter to Build Buzz

Massimo Paolini on March 26, 2010

Case Study – EPC Cigar, a Start-Up, Using Twitter to Build Buzz
This should be on every marketing student’s final exam: choose a marketing strategy and defend it. Read the results here.

Twitter chatter: Google Analytics for Facebook Fan Pages

Massimo Paolini on March 21, 2010

Google Analytics for Facebook Fan Pages
Don’t let Facebook gloss over some of the best fan insights: take control back!

Twitter chatter: Using Delicious to Understand Your Users

Massimo Paolini on March 20, 2010

Using Delicious to Understand Your Users
You call yourself a marketer? Not until you tap into Delicious and see your insights double.

Twitter chatter: Introducing the Social Analytics Lifecycle

Massimo Paolini on November 27, 2009

Introducing the Social Analytics Lifecycle
New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.

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