New Data: “Engage in the Conversation” May Not Actually Work
This new data may completely change how you twitter! It seems that your followers may not really want to hear what you have to tweet.
Category: Social Media
The Next Social Media Trend: Geolocation and its Business Application.
By Johanna Stutz
Consider for a moment the speed at which the tech industry evolves. If you are not part of the newest “thing”, then you are behind in your online marketing potential.
The most difficult part of following these trends in not identifying them, but leveraging them for business.
Let us consider the new attention to geolocation sharing sites such as Foursquare and Gowalla. Both sites use GPS to verify their uses location to their “check-in.” Both are claiming tens-of-thousands of new users weekly.
Often referred to as location-based social networking, these sites build off of the use of smartphones, status updates and connecting with people you know by highlighting your current location.
But how do you leverage this behavior in the business world?
Option 1: Your Website
WordPress has already built an inventory of plugins and widgets that can identify the geolocation of the visitors of your site. Web content or ads can be altered depending on the region, city or neighborhood of each viewer.
Option 2: Email Marketing
Automatically segment your email mailing list into geolocation groups and tailor marketing campaigns to the needs of these different groups. How? Through Mail Chimp WordPress plugin.
Option 3: Play the Game
The most enticing aspect of joining these Geolocation sites is the users ability to turn real life into a game. Users earn “badges” for checking-in to specific locations or types of location numerous times. Some businesses give out discounts and other rewards to the current most-frequent visitor (mayor) or individual who have reached a minimum required number. As a participating business you gain valuable information on the demographics of these individuals who have digitally confirmed to the world that they visit your place of business.
There are other possible applications for location-sharing –a travel blog comes to mind.
However, successful marketing with this new service, as with any other, requires that you make it work for your needs.
Twitter Chatter: Social Media Analytics & Internet Marketing
Social Media Analytics & Internet Marketing
As a website owner you have learned how to tweet and interact on Facebook to grow your business. Now comes social analytics … another task to add to the “to do” list.
As a website owner you have learned how to tweet and interact on Facebook to grow your business. Now comes social analytics … another task to add to the “to do” list.
Twitter Chatter: Not Getting Enough Traffic? Here’s Why…
Not Getting Enough Traffic? Here’s Why…
If adding social media to your website didn’t produce the rush of traffic you were led to believe it would, you are not alone. The experts have steered you wrong. Find out what the experts didn’t tell you.
If adding social media to your website didn’t produce the rush of traffic you were led to believe it would, you are not alone. The experts have steered you wrong. Find out what the experts didn’t tell you.
Twitter Chatter: Video: The Science of Social Media at Harvard
Video: The Science of Social Media at Harvard
Are you taking the wrong approach with your followers? Watch Dan Zarella’s presentation and learn how to really leverage the way people behave to your advantage.
Are you taking the wrong approach with your followers? Watch Dan Zarella’s presentation and learn how to really leverage the way people behave to your advantage.
Twitter Chatter: 5 Ways to Market on Facebook
5 Ways to Market on Facebook
If by chance you are one of the few who haven’t yet experienced the power of Facebook for your business, it’s time to jump in and get started. You can make it fun with these 5 techniques to market your business to the ever-growing Facebook population.
If by chance you are one of the few who haven’t yet experienced the power of Facebook for your business, it’s time to jump in and get started. You can make it fun with these 5 techniques to market your business to the ever-growing Facebook population.
Twitter Chatter: Twitter vs. Facebook Population
Twitter vs. Facebook Population
A visual comparison of The Twitter vs. Facebook population. Are you marketing to the wrong crowd?
A visual comparison of The Twitter vs. Facebook population. Are you marketing to the wrong crowd?
Twitter Chatter: 8 Best-Practices for Small Business Websites
8 Best-Practices for Small Business Websites
Forget about getting thousands of Facebook fans and posting endlessly on your blog. Successful social media for small businesses is not what you thought. These 8 best practices for small business will show you what actually works to get more customers.
Forget about getting thousands of Facebook fans and posting endlessly on your blog. Successful social media for small businesses is not what you thought. These 8 best practices for small business will show you what actually works to get more customers.
Twitter Chatter: Facebook: You’ve No Right To Export Email Addresses (Unless It’s To Yahoo & Microsoft)
Facebook: You’ve No Right To Export Email Addresses (Unless It’s To Yahoo & Microsoft)
Is Facebook being two-faced? Seems to be true when it comes to Facebook and Google getting along. The on-going feud between the two makes it impossible to export email address from Facebook to Google. However, exporting to Yahoo and Microsoft is not only allowed, but encouraged by Facebook.
Twitter Chatter: How to Make a Blog Your Social Media Nucleus
How to Make a Blog Your Social Media Nucleus
Is your blog the center of attention in your social media efforts? Make your blog shine and then use Facebook, Twitter, You Tube and the other social networks to get your blog the star status it deserves.