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Twitter chatter: Measuring Social Media ROI – Why it fails

Measuring Social Media ROI: Why it fails
The harsh reality of KPIs and how to say no to the fiction

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Author Massimo PaoliniPosted on December 21, 2009March 17, 2010Categories Chatter, Resources, Social MediaTags Chatter, ROI, Social Media, Strategy

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      • Big Universe Testimonial
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