Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.
“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having.
When and why a website audit is valuable:
Read More about Website Audit – The “Dreaded” IRS of the Internet
Industry Intelligence
A very thoughtful article that dares to ask, “Is privacy overrated?”
Easy statistics for AdWords A/B testing, and hamsters
Terrific primer on A/B testing. And it includes a cute hamster video as well!
Measuring Social Media ROI: Why it fails
The harsh reality of KPIs and how to say no to the fiction
You Are Hired! 5 SEM Tactics
Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one sitting.
Developing a Social Media Strategy 101, Part 1
A great primer on adding social media to your company’s marketing mix