Categories
Chatter Google AdWords

Twitter Chatter: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003

Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp?  Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.

Categories
Articles eMarketing Web Analytics Web Intelligence

Website Audit – The “Dreaded” IRS of the Internet

Architecture audit for a website audit reveals issuesWebsite audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having.

When and why a website audit is valuable:

  • Preparing to redesign your website
  • Understanding your current website’s effectiveness
  • Planning your strategic growth
  • Uncovering hidden issues preventing you from accomplishing your goals
Categories
Chatter Web Intelligence

Twitter chatter: Industry Intelligence

Industry Intelligence
A very thoughtful article that dares to ask, “Is privacy overrated?”

Categories
Chatter Google AdWords Keyword

Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters

Easy statistics for AdWords A/B testing, and hamsters
Terrific primer on A/B testing. And it includes a cute hamster video as well!

Categories
Chatter Resources Social Media

Twitter chatter: Measuring Social Media ROI – Why it fails

Measuring Social Media ROI: Why it fails
The harsh reality of KPIs and how to say no to the fiction

Categories
Chatter eMarketing Resources SEO

Twitter chatter: You Are Hired! 5 SEM Tactics

You Are Hired! 5 SEM Tactics
Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one sitting.

Categories
Chatter Social Media

Twitter chatter: Developing a Social Media Strategy 101

Developing a Social Media Strategy 101, Part 1
A great primer on adding social media to your company’s marketing mix