Web Intelligence

Twitter Chatter: Major New Features Added To Intelligence

February 4, 2011

Google Analytics Blog: Major New Features Added To Intelligence
Website traffic taking a nose dive? Find out right away with an email or SMS alert from Google Analytics.

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Avoiding the Glazed Eyes Syndrome – Writing for Your Website Front Page – Part II

August 6, 2010

It’s a fact. There is nothing more appealing to us than to know that we matter to others. Creative use of web data mining by way of Google Analytics can help you unearth the hidden gold “in them thar hills”. The golden nuggets of information that, when used correctly in good content writing, can make [...]

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Web Analytics Education: Date Range Selection

July 19, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How [...]

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Your Front Page – It’s Not About You…

July 17, 2010

One of the most important things you can do to improve the content of your Front Page, in addition to use of Web Analytics, is to ask yourself this question. “Does this page address the concerns and needs of my site visitor?” – Will your site visitor immediately feel a connection and want to keep [...]

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Web Analytics Education: Dimensions and Metrics

July 16, 2010

Web Intelligence is all about using web analytics to measure your presence on the web.
We are creating a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The series will be presented in small bite sized episodes, available in a presentation and video [...]

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Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for [...]

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Twitter chatter: Things Avinash Kaushik didn’t tell me

June 14, 2010

Things Avinash Kaushik didn’t tell me
Avinash did not tell us that Web Analytics is not all glamor, the tools are not perfect, and herding cats is a necessary skill set! He did, however, say that what makes it all worth is the rush of helping a client leverage a once unknown piece of web intelligence!

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Website Audit – The “Dreaded” IRS of the Internet

June 2, 2010

“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having.
When and why [...]

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