Web Analytics Education: Setting Up Event Tracking – Part 1

We start a short series on event tracking with this entry. This video defines event tracking, shows you the standard format of the tag, and the limits on event tracking. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

The video:

The presentation:

Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.

2 thoughts on “Web Analytics Education: Setting Up Event Tracking – Part 1”

  1. This is a great series. I however, have trouble learning from videos. Is there a place I can download the slides and comments?

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