Web Analytics Education: Linking to Your AdWords Account

Massimo Paolini on September 21, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

An additional account function, besides what we covered in Create a Google Account, and Using Accounts & Profiles, is the ability to link Adwords Accounts to your Google Analytics. Today in this 2 minute video we show you how to link the two accounts.
Read More about Web Analytics Education: Linking to Your AdWords Account

Web Analytics Education: Setting Up Client Accounts

Massimo Paolini on September 16, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Beside Create a Google Account, and Using Accounts & Profiles the other functions is to create accounts for yourself or clients. Today in this 2 minute video we cover the limits on accounts imposed by Google Analytics and how to get around that.

Read More about Web Analytics Education: Setting Up Client Accounts

Web Analytics Education: Roll-up Reporting

Massimo Paolini on September 14, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

This will tie into the other account lessons in this series like Create a Google Account, and Using Accounts & Profiles. I use this methodology with any client that has more then one domain and needs to understand traffic across all the web properties.

Read More about Web Analytics Education: Roll-up Reporting

Web Analytics Education: Using Accounts & Profiles

Massimo Paolini on September 9, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Create a Google Account, Add GA Asyc code, Understanding Async, Deploying Async, and Keeping a local copy of your data were covered earlier by our videos, next we clarify Accounts and profile and what you can use them for.

Read More about Web Analytics Education: Using Accounts & Profiles

Web Analytics Education: Keeping a local copy of your data

Massimo Paolini on September 7, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Today a little known trick.
How do I get a backup of my Google Analytics data? If you’re a coder at heart this information is fun, if you’re not it’s just not. Proceed with caution and make sure you have tons of space on your servers.

The code is below the video and presentation.

Read More about Web Analytics Education: Keeping a local copy of your data

Web Analytics Education: Tagging the pages with Async code

Massimo Paolini on August 26, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Last episode covered how to create an account. Today we show you how to implement the Google Analytics Async code on your website starting with how to create an account and where to find the GA code.

Read More about Web Analytics Education: Tagging the pages with Async code

Web Analytics Education: Filter for “Search Engine Result Page” rankings (part 2)

Massimo Paolini on August 19, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

Our first 10 episodes took you through report basics including Dimensions and Metrics, Date Range Selection, and Secondary Dimensions. Today, in part 2, we complete the SERP filter we started in part 1.

Read More about Web Analytics Education: Filter for “Search Engine Result Page” rankings (part 2)