Web Analytics Education:Creating Custom Campaign Fields

Massimo Paolini on October 19, 2010

Today video brings campaigns to the next level and allows you to customize the variables for other tracking systems. Don’t forget that Web Analytics is about tracking results and increasing revenues, therefore you must track, track, track.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Tagging Online Campaigns

Massimo Paolini on October 14, 2010

Today segment shows examples of campaign tracking. With this technique, Marketing can really understand what is working and what is not. The campaign sets the “expectation” for the client, we need to track it so that we can make certain our landing page meets that expectation and creates a happy client (a conversion for many of us.)

We will cover landing pages and how to improve those in a later installment.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Campaign Tracking

Massimo Paolini on October 12, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Today we start talking about campaign tracking, a personal favorite of mine. With this technique, Marketing can really understand what is working and what is not. In my opinion this is where the rubber hits the road (at least initially) and where many spin their wheels trying to grasp and implement this concept.

I often make the analogy of driving a car without instrumentation. You may run out of gas or you may not, you may be speeding or you may not, you maybe halfway there or only a mile from your destination. I don’t know about you, but it would drive me nuts!

So please don’t Market blindly, learn to optimize your campaigns and therefore optimize your revenue.

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Web Analytics Webinar Poll

Massimo Paolini on October 11, 2010

We are interested in your feedback!

Individuals may be at different levels of experience or needs with Google Analyics, so to taylor our Webinars to meet these demands we need your feedback!

By selecting one of the five options in our Poll that most closely matches your interests in Google Analytics it will allow us to create Webinars that optimally meet our viewers’ needs.

So don’t forget to participate in our Poll and see what others are interested in learning about Google Analytics too !!

[poll id=”4″]

Web Analytics Education: Using a Third-Party Payment Gateway

Massimo Paolini on October 7, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In our eCommerce tracking section we had  Tracking eCommerce, and  eCommerce Transactions. Next is how to integrate a third party cart or payment system with your Google Analytics reporting.
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Web Analytics Education: trackPageview in Async

Massimo Paolini on September 23, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

In the introduction series for accounts we covered Create a Google Account, Add GA Asyc code, Understanding Async, Deploying Async, Keeping a local copy of your data, Using Accounts & Profiles, Roll-up Reporting, Setting Up Client Accounts, and Linking To Your AdWords. Next is the meat and potatoes of the system or is it desert? We explain _trackPageview and the cookies generated by the code.
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