Articles

5 Tips for Writing a Business Blog Post

May 10, 2011
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This is the second entry by guest blogger, Emily Sidley from Three Girls, a PR firm that specializes in Media Relations. Too often people slap together a few random items and flood the media channels in hopes that someone will pick up the news. Follow these steps and you’ll have a much [...]

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Before You Pitch

May 2, 2011
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Today I want to welcome guest blogger, Emily Sidley from Three Girls, a PR firm that specializes in Media Relations. Too often people slap together a few random items and flood the media channels in hopes that someone will pick up the news. Follow these steps and you’ll have a much better chance of being [...]

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The Next Social Media Trend: Geolocation and its Business Application.

April 28, 2011

By Johanna Stutz
Consider for a moment the speed at which the tech industry evolves. If you are not part of the newest “thing”, then you are behind in your online marketing potential.
The most difficult part of following these trends in not identifying them, but leveraging them for business.
Let us consider the new attention to [...]

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Twitter Chatter: DHL Express Male vs. Female Image Test

March 29, 2011
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DHL Express Male vs. Female Image Test
A/B testing: Male vs. Female – Which face won?  The results and why a certain human face won may surprise you.

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Twitter Chatter: Turn $10 To $1500 In Just 90 Days

September 29, 2010
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Turn $10 To $1500 In Just 90 Days
Take the challenge and learn ways to gain the prize

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Avoiding the Glazed Eyes Syndrome – Writing for Your Website Front Page – Part II

August 6, 2010
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It’s a  fact. There is nothing more appealing to us than to know that we matter to others.  Creative use of web data mining by way of Google Analytics can help you unearth the hidden gold  “in them thar hills”.  The golden nuggets of information that, when used correctly in good content writing, can make [...]

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2.0 to go (web series): WordPress from start to finish

August 2, 2010
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Let’s face it, the best part of take out is that you don’t have to do the cooking.
Come spend the day in our local Tech Kitchen as we whip up some fantastic web pages with WordPress. We call it “Make it and Take It,” but you can call it a mini miracle, you decide !
I’m [...]

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Your Front Page – It’s Not About You…

July 17, 2010
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One of the most important things you can do to improve the content of your Front Page, in addition to use of Web Analytics,  is to ask yourself this question.   “Does this page address the concerns and needs of my site visitor?” – Will your site visitor immediately feel a connection and want to keep [...]

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When a Mentor Becomes the Mentee

June 22, 2010

I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well.
First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest research [...]

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Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for [...]

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