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Articles

Bootstrappers Breakfast Presents Web Analytics

November 21, 2009
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It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “I knew —- back when . . .”
For those of you who were unable to attend, here’s a recap:
Web analytics is all about understanding your customers, [...]

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Six Media Mentors You Should Know

October 24, 2009

We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk?
So it’s no wonder that we cast a suspicious eye to social networking. Sure, all the kids are doing it these days, but they change their tastes before you can say “Abercrombie and Fitch.” What [...]

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I heard someone talking about a “sales funnel” in GA. What is it and how does that work on my website? –Margaret W.

October 10, 2009

Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel in Google Analytics is a visual method of watching your potential customers (visitors) move along your goal path. It’s very helpful in seeing where people “pop [...]

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Do I need SEO? –Greg W.

August 27, 2009

I spend a lot of time around my seven-year-old, so I’m going to employ a little imagination for this answer. Try it with me:
Pretend you are Google–or any other search engine. Someone sits down at their computer, opens your search window, and types. You spring into action and get to work! Within a fraction of [...]

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I’m a failure at math. How can I understand web analysis reports? –Natalie T.

August 20, 2009

This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you’ll be fine as long as you see the information in a format that works for you.
Be sure to communicate with your analyst and tell him or her how you would like [...]

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Web Analytics – The interview

August 14, 2009

“Creativity is a dish best served raw.” So says Adam Helweh in his Secret Sushi blog. While you won’t find the location of the Bay Area’s best rainbow roll, you will find a video interview with yours truly! That’s right: almost four full minutes of me on my web analytics soap box (because it makes [...]

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How long do you work on a project? –David A.

August 1, 2009

Did anyone ask George Lucas how long filming “Star Wars” would take?
Did the Pope ever ask Michaelangelo how long the Sistine Chapel would take?
Okay, maybe those are bad comparisons. More accurately, it would be like asking a personal trainer how long it would take to get someone in shape. Are we talking about losing 25 [...]

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I have hidden several keywords in the code of my webpage. Shouldn’t I be up higher in the search engines by now? –Nathan L.

July 12, 2009

In a parallel universe where it is still 1999, yes.
Search engines have become far more sophisticated since the early days. We can especially thank Google for this major change. Since they are now the most common search tool, and at the forefront of web analysis, what Google does most will follow. And Google says hiding [...]

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I don’t sell anything. Why do I need Analytics? –Ellen G.

July 3, 2009

I don’t sell anything. Why do I need Analytics? http://bit.ly/ObjhY

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