Articles

Avoiding the Glazed Eyes Syndrome – Writing for Your Website Front Page – Part II

August 6, 2010
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It’s a  fact. There is nothing more appealing to us than to know that we matter to others.  Creative use of web data mining by way of Google Analytics can help you unearth the hidden gold  “in them thar hills”.  The golden nuggets of information that, when used correctly in good content writing, can make [...]

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2.0 to go (web series): WordPress from start to finish

August 2, 2010
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Let’s face it, the best part of take out is that you don’t have to do the cooking. Come spend the day in our local Tech Kitchen as we whip up some fantastic web pages with WordPress. We call it “Make it and Take It,” but you can call it a mini miracle, you decide ! [...]

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Your Front Page – It’s Not About You…

July 17, 2010
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One of the most important things you can do to improve the content of your Front Page, in addition to use of Web Analytics,  is to ask yourself this question.   “Does this page address the concerns and needs of my site visitor?” – Will your site visitor immediately feel a connection and want to keep [...]

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When a Mentor Becomes the Mentee

June 22, 2010

I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well. First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest [...]

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Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play. What is a KPI? Not to be confused with SEO’s KEI (Keyword Effective Index), KPI [...]

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Web Analytics & Search: What’s Happening to My Traffic?

June 8, 2010
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You’ve spent $10,000 on your new web site design. 25 hours creating all the cool social media links for people to find you. Maybe you even bought 10,000 pay-per-clicks. But if you can’t figure out what’s happening to your traffic, all that earlier time and money is wasted. So what now? First, it’s important to [...]

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Website Audit – The “Dreaded” IRS of the Internet

June 2, 2010

“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having. When and [...]

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Social Media: Use it or Lose it

April 4, 2010
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Chances are that six to twelve months ago you “gave in” and added a LinkedIn profile/Facebook page/Yelp entry. You thought it would be good for your business and everyone had been telling you that you “must do it.” At the time it felt a little like the middle school, “to be cool” group mentality, but [...]

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Teenage Mutant Ninja Turtles, Squirrels, and Web Analytics

March 28, 2010
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Last night my youngest son asked if we could put on a movie while we ate dinner—a rare treat for him. We let him pick the movie and he came back with Teenage Mutant Ninja Turtles II. I know what you’re thinking: that’s not even the good one! But as I watched the four masked [...]

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Bootstrappers Breakfast Presents Web Analytics

November 21, 2009
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It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “I knew —- back when . . .” For those of you who were unable to attend, here’s a recap: Web analytics is all about understanding [...]

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