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Chatter Web Analytics

Twitter Chatter: Facebook Ad Copy Test

Facebook Ad Copy Test
You decide…which ad copy do you think boosted conversion rates by 2666%?
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Blogging Chatter Social Analytics Social Media

Twitter Chatter: Social Media Analytics & Internet Marketing

Social Media Analytics & Internet Marketing
As a website owner you have learned how to tweet and interact on Facebook to grow your business.  Now comes social analytics … another task to add to the “to do” list.
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Chatter Social Media

Twitter Chatter: 5 Ways to Market on Facebook

5 Ways to Market on Facebook
If by chance you are one of the few who haven’t yet experienced the power of Facebook for your business, it’s time to jump in and get started.  You can make it fun with these 5 techniques to market your business to the ever-growing Facebook population.
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Blogging Chatter Social Media

Twitter Chatter: How to Make a Blog Your Social Media Nucleus

How to Make a Blog Your Social Media Nucleus
Is your blog the center of attention in your social media efforts?  Make your blog shine and then use Facebook, Twitter, You Tube and the other social networks to get your blog the star status it deserves.

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Chatter Social Media

Twitter Chatter: Why It’s Important For Fans to “Like” Your Brand

Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand
It’s not just about getting a fan, it’s about making a fan actually like and recommend your brand

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Chatter Social Analytics Social Media

Twitter Chatter: 3 Ways to Use Facebook Insights to Your Advantage

3 Ways to Use Facebook Insights to Your Advantage
Short and sweet, but packed with solid starter tips.

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Chatter Social Analytics Social Media

Twitter chatter: Webtrends Announces Facebook Measurement Capabilities

Webtrends Announces Facebook Measurement Capabilities
REAL analytics for Facebook

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Articles Social Media

Social Media: Use it or Lose it

Chances are that six to twelve months ago you “gave in” and added a LinkedIn profile/Facebook page/Yelp entry. You thought it would be good for your business and everyone had been telling you that you “must do it.” At the time it felt a little like the middle school, “to be cool” group mentality, but Hey! What could it hurt? Maybe you kicked it around a little. Had some fun watching your fans go from two to twenty in a week. Some old college buddies even found your profile and connected to you.

And then the honeymoon was over. Now what? I have to wake up every morning with this page staring at me and wondering when I’m going to update it? Cripes, it’s not like real life isn’t keeping you busy enough—now there’s this albatross hanging around your neck. Maybe if you just ignore it . . .

This week I’m telling you to use it or lose it. Seriously. The first mistake you made was starting something that you did not entirely buy into. Don’t begin a social media campaign unless you are fully informed and willing to commit to it.

The second mistake was believing that all social media outlets are equal. They are not and, just like the Grail Knight said, you must “choose wisely.” My wife is in charge of her group’s Facebook page and updates it every few days, but she won’t touch Twitter. That’s not to say that they don’t have a presence there—it’s just that someone else in the group handles that outlet.

This leads to the third mistake: don’t take it all on yourself. If you’re busy with operations or cold calling or the financial reports, assign the social media campaigns to someone who finds it fun and is always thinking of the next post.

If this has convinced you that social media is not valuable to your business right now, then go remove your page. Allowing it to remain static and untouched for six months makes your company look stale and lazy. If you haven’t updated your LinkedIn profile through two jobs and four volunteer positions, it is a clear sign that you don’t pay particular attention to detail.

Conversations are market opportunitiesHowever, if you’re ready to engage the public, attract customers, and receive attention, then USE IT. Here are five easy ways to get your social media groove back:

  1. Schedule your updates. Maybe it’s Monday morning or Friday afternoon. Whatever works for you, put a standing appointment in your calendar and do it weekly. There are many tools out there as well, like SocialOomph or HootSuite that allows you to schedule a several updates all at once and tell the program when to release/post them. I schedule my Twitter Chatter a month in advance and let WordPress do the rest.
  2. Offer coupons. We found our vet on Yelp when he offered a 15% new customer coupon on the site. After reading several outstanding reviews from other pet owners, we made an appointment and love our choice. Along these lines, consider offering your current loyal customers an incentive to write a positive review for you. If you Twitter, offer your followers a weekly special for those paying attention.
  3. Check back and follow up. Social media is about conversations. Gone are the days of static advertising AT the consumers. If someone makes a comment on your page, be sure to respond to it. A few months ago, we were looking for a good brunch restaurant and selected one from Yelp for a single reason: the owner responded to EVERY review—including the mediocre and negative ones! We thought that it showed an incredible commitment to his customers and that was enough to convince us.
  4. Blog. Go ahead—chat away. Talk about new products coming out, your latest conference, the recent industry article that has everyone buzzing. Share your opinions, expertise, and insights. Enable the comments section (see #3).
  5. Create contests. Be creative and engage the competitive spirit of your fans. Launch photo contests, video contests, tweet contests, and more! The 100th fan on Facebook wins a ____. Design our new logo and you will win _____. Not only will you get more brand awareness, but you’ll build a greater fan base and end up with new content.

Finally, be sure to measure your results. Did your website traffic increase during the campaign? Did you make new contacts? Was your ROI worth the time and effort spent? Don’t just throw spitballs on the wall and wait for one to stick—be thoughtful and precise in your efforts.

Get out there and Just Use It!

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Chatter Google Google Analytics Social Analytics

Twitter chatter: Google Analytics for Facebook Fan Pages

Google Analytics for Facebook Fan Pages
Don’t let Facebook gloss over some of the best fan insights: take control back!

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Chatter Google Social Media Web Analytics

Twitter chatter: The Murky Business of Measuring Web Traffic

The Murky Business of Measuring Web Traffic
Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?