Listen to how one man is helping make the web “better.” Here we sat down with Jim Stern, the grandfather of WAA, father of eMetrics, and eager student of integrated data.
Continue reading “Tales From an Accidental Conference Producer”
Tag: eMetrics
The Whole World Opened Up
Today we met Andrew Janis from Evantage Consulting. Escaping the real cold of Minneapolis for our San Francisco version of cold, Andrew is a veteran eMetrics attendee. Six or seven? Even he’s lost count. But even so, each conference brings him new things to learn and seminars to look forward to. This is where people come to push the envelope and learn “cutting edge” techniques. Even a traditional marketing manager finds where he fits in.
If You Analyze it, They Will Come
Opening day of eMetrics in San Francisco and it’s the largest crowd ever. MPThree gets to spend all three days talking to attendees and finding out what brought them here or what keeps bringing them back.
Today, before the opening keynote address by Jim Stern, we met Rie from Denmark. She’s a first-time attendee and excited to see what she can bring back to Dyrup, the company she works for.