eMarketing Archives - MPThree Consulting Inc.

Twitter Chatter: Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

Massimo Paolini on March 26, 2011

Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”
The year of mobile is here! Google’s Mobile Keyword Tool gives you the powerful data to optimize for mobile web. Will you be left behind?

Twitter Chatter: The magical wand to better web design performance

Massimo Paolini on March 25, 2011

The magical wand to better web design performance
Is your ugly website scaring away your clients? It’s time to invest in a website that gets results. Stop wishing for a magic wand and invest in creating success.

Tales From an Accidental Conference Producer

Massimo Paolini on March 22, 2011

Listen to how one man is helping make the web “better.” Here we sat down with Jim Stern, the grandfather of WAA, father of eMetrics, and eager student of integrated data.

Twitter Chatter: Survey Completion Rate vs. Number of Questions

Massimo Paolini on March 19, 2011

Survey Completion Rate vs. Number of Questions
Should you keep it short and sweet? You would think that more questions make it less likely that respondents will finish the survey. The data may surprise you.

Twitter Chatter: The Top 7 Pitfalls of Affiliate Marketing for Publishers

Massimo Paolini on March 17, 2011

The Top 7 Pitfalls of Affiliate Marketing for Publishers
Don’t let affiliate marketing put you in a hole. Be aware of the top pitfalls to avoid problems along the way.

The Whole World Opened Up

Massimo Paolini on March 15, 2011

Today we met Andrew Janis from Evantage Consulting. Escaping the real cold of Minneapolis for our San Francisco version of cold, Andrew is a veteran eMetrics attendee. Six or seven? Even he’s lost count. But even so, each conference brings him new things to learn and seminars to look forward to. This is where people come to push the envelope and learn “cutting edge” techniques. Even a traditional marketing manager finds where he fits in.

Twitter Chatter: Optimize And Analyze For Mobile – part 1

Massimo Paolini on March 14, 2011

Google Analytics Blog: Optimize And Analyze For Mobile, part 1
The mobile revolution is here to stay. Take the time to understand your mobile traffic and join the forward thinking marketers who are enjoying the ROI benefits from optimizing to your mobile customer.

Twitter Chatter: 10 Elements for a Successful Landing Page

Massimo Paolini on March 10, 2011

10 Elements for a Successful Landing Page
Ten elements for the perfect landing page, with visual graphics that show how to put it all together.

Twitter Chatter: How AdWords Quality Score Impacts CPC

Massimo Paolini on March 9, 2011

How AdWords Quality Score Impacts CPC
Do you pay attention to your quality score? Did you know that a low quality score could increase your CPC by up to 600%? Ready to pay attention now?