Web Analytics Education: Goal Conversions and Funnels – Part 1

Massimo Paolini on November 11, 2010

This is the holly grail. This is what makes those stats sing. Setting goals puts everything in perspective. It allows the numbers to tell you how well your are doing, or how much your marketing plan sucks. You can use the information to make real business decisions that affect your bottom line or you can just look at how many visitors you had last week, your choice.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Twitter Chatter: Matt Mullenweg interview – Part II – The WordPress Podcast

Massimo Paolini on November 10, 2010

Matt Mullenweg interview – Part II – The WordPress Podcast
The smile, the face, the man behind WordPress.  In part I of this series, Matt Mullenweg gave us a lot of information about WordPress.

In this second part of the series he talks about VaultPress; Automattic’s new backup system. Matt explains the features and pricing–then he discusses hosting and their up-times.

He also talks about the community and his involvement in it.  Listen to this conversation and learn about what he does, how he does it and appreciate the world this man has built and how it served its purpose to World Wide Web.

Web Analytics Education: Initial Account Configuration

Massimo Paolini on November 9, 2010

Over 90% of the accounts I work on are not configured properly. By following the information in this video your account will be better configured than 90% of all Google Analytics Accounts.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Twitter Chatter: An Interview with Josh Manion, the Founder and CEO of Ensighten

Massimo Paolini on November 8, 2010

An Interview with Josh Manion, the Founder and CEO of Ensighten

An interview with Josh Manion, founder and CEO of Ensighten–a new company that is bringing a lot of attention to the tag management space.  In 2002, he started Stratigent and built the firm into one of the top web analytics consulting companies in the country.

Today, he is considered as one of the men to give Web Analytics a push into the market.  Hear it straight from the one who built not just mere stories, but a lifetime achievement–one that has permanently affected how we see Web Analytics today.

An Interview with Josh Manion, the Founder and CEO of Ensighten

Web Analytics Education: Customizing Async – Part 3

Massimo Paolini on November 4, 2010

Our next video gives completes the details about Asynchronous code customizing for various domains. Capturing subdomains and shopping, customizing the cookies

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Customizing Async – Part 2

Massimo Paolini on November 2, 2010

Our next video gives more details about Asynchronous code customizing for various domains. How to know if you’re changes are successful, add code to your forms for cross domain tracking, and the wizard in Google Analytics.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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