Twitter Chatter: Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Massimo Paolini on November 24, 2010

Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.

  • Roles are specific classes of visitors like retail customers, prospective members, etc.
  • Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on the situation.
  • These divide people into different temperaments.

Web Analytics Education: The Importance of Segmentation

Massimo Paolini on November 23, 2010

Today we start talking about segmentation. Is segmentation important? Watch the video for the answer.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Twitter Chatter: Intelligence Just Got Smarter!

Massimo Paolini on November 22, 2010

Intelligence Just Got Smarter!

Wondering what’s going on behind the traffic? Here’s the answer to your question.

If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.

Twitter Chatter: Paid Search Is About Answering Questions

Massimo Paolini on November 19, 2010

Paid Search Is About Answering Questions : 21 Secret Truths of High-Resolution PPC

Every time you go on the net you just have to get an answer to that nagging  question!  As an advertiser it helps to have this simple prime directive : target the questions you want to answer, and then answer them directly.

Web Analytics Education: Goal Conversions and Funnels – Part 3

Massimo Paolini on November 18, 2010

More instructions on how to create goals and their associated funnels. The different goal types, with examples.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Twitter Chatter: 4 Powerful Web Content Ideas that Don’t Depend on Text Alone

Massimo Paolini on November 17, 2010

4 Powerful Web Content Ideas that Don’t Depend on Text Alone

Are you getting enough attention for your pages?

What people see, not just read, on your pages is essential to them coming back.

Although content is very important on every page–as it is what people read or take in almost all of the time–some images, videos, or audios will enhance your page.  Not only do these extras show people that you have other things to offer but they also keeps visitors’ interests high.

Web Analytics Education: Goal Conversions and Funnels – Part 2

Massimo Paolini on November 16, 2010

Here are the detailed instructions on how to create goals and their associated funnels. Image driving your car without a destination. While it may be fun, there is very little purpose or productivity. In business using Web Analytics without goals is kind of driving blindfolded without a destination. Useless and dangerous.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Read More about Web Analytics Education: Goal Conversions and Funnels – Part 2