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Category: Web Analytics

Twitter Chatter: Free People Banner Copy Test

Massimo Paolini on March 23, 2011

First take the test. Which phrase got a 49% lift in purchases and 256% more first time customers?
Read More about Twitter Chatter: Free People Banner Copy Test

Twitter Chatter: Is it wrong to follow your gut feelings?

Massimo Paolini on March 18, 2011

Is it wrong to follow your gut feelings?
When in doubt, guess.  Sometimes your own experience and hunch can be just as valuable as the data in making decisions in web analytics.

Twitter Chatter: Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

Massimo Paolini on March 12, 2011

Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail
Segmentation lets you turn your unrecognizable blobs of traffic into something useful.  These 3 analytical data segments are free to download and will help you make sense of your data.

Twitter Chatter: 10 Elements for a Successful Landing Page

Massimo Paolini on March 10, 2011

 

10 Elements for a Successful Landing Page
Ten elements for the perfect landing page, with visual graphics that show how to put it all together.

 

Twitter Chatter: Your 10 Point Landing Page Checklist

Massimo Paolini on March 7, 2011

Your 10 Point Landing Page Checklist
How does your landing page measure up?  Use this 10 point checklist to find out.

Twitter Chatter: Tis The Season To Sell Your Management On SEO

Massimo Paolini on March 6, 2011

Tis The Season To Sell Your Management On SEO
Are you responsible for your business leaving money on the table?  As the web analyst it is your duty to make management aware of where they are losing money by not following your advice.  The key is to do this BEFORE they come looking for you to blame, get ready for the 2011 holiday season NOW!

Twitter Chatter: Defending Your Analytics: Handling Hecklers

Massimo Paolini on March 1, 2011

Defending Your Analytics: Handling Hecklers
The trumpet sounds and the matador, dressed in gold, parades into the ring as a band plays for his entrance. We know his goal, who are you trying to impress? What is your goal for the presentation? How do you handle the hecklers?

Twitter Chatter: Keys To Web Analytics Maturity: Structure, Process, Hyperfocus

Massimo Paolini on February 17, 2011

Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Have we been doing everything all wrong as web analysts?  No wonder the data we collect leaves us feeling frustrated with the outcome.  The key lies in developing a different process to create data driven organizations and a structured approach to guide the process.

Twitter Chatter: Beginner’s Guide To Web Data Analysis: Ten Steps To Success

Massimo Paolini on February 8, 2011

Beginner’s Guide To Web Data Analysis: Ten Steps To Success
Starter guide to winning web analytics.  Ten steps to finding valuable information in any website’s data analytics.

Twitter Chatter: Web Analytics Career Advice

Massimo Paolini on February 1, 2011

Web Analytics Career Advice
You may have the tools but do you know how to use them?  A career in web analytics needs the knowledge to use your tools to explain the what, why, and what’s next to your clients.

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