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Chatter Web Analytics

Twitter Chatter: Google Analytics Master Class Singapore: The Power of Segmentation (Barbara Pezzi, Swissotel)

Google Analytics Master Class Singapore: The Power of Segmentation (Barbara Pezzi, Swissotel)

Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors.
Watch the video:

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Chatter Web Analytics

Twitter Chatter: Google Analytics Master Class Singapore: Keynote Address (Beth Liebert, Google)

Google Analytics Master Class Singapore: Keynote – Beth Liebert, Google Analytics Product Manager, Google

Opportunity in Numbers – Swimming though the primordial soup of data
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Web Analytics

Twitter Chatter: What Analytics Can Tell You about Improving Your Online Business

What Analytics Can Tell You about Improving Your Online Business
Video from the Search Engine Strategies Conference describing basic analytics to gain a better insight into how to make your site more effective to increase profits.
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Chatter Web Analytics

Twitter Chatter: Facebook Ad Copy Test

Facebook Ad Copy Test
You decide…which ad copy do you think boosted conversion rates by 2666%?
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Chatter Web Analytics

Twitter Chatter: 3 Issues To Consider Before Focusing On More Traffic

3 Issues To Consider Before Focusing On More Traffic
Are you focusing too much on your website’s traffic?  It may be time to rethink your priorities with Web Analytics.
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Chatter Web Analytics

Twitter Chatter: Fully automated web and social media analytics

Excel Web Analytics: Facebook, Twitter, LinkedIn, Google Analytics
Make your social media analytics faster and easier with just one tool that does it all. Take a free trial to see how it can help your social marketing.

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Chatter Web Analytics

Twitter Chatter: Long vs. Short Email Subject Line Test

Long vs. Short Email Subject Line Test
The results might surprise you. Take a look and decide for yourself whether the long or short email subject line performed better.

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Chatter Web Analytics

Twitter Chatter: Salesforce.com Email Template Test

Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.

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Chatter Web Analytics

Twitter Chatter: How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%

How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%
Believe it or not, the sure fire tactic of social persuasion failed when put to the opt-in form test through Web Analytics.  Take a look for yourself and see if you can determine what went wrong.
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Chatter Web Analytics

Twitter Chatter: A Crash Course on A-B Split Testing

A Crash Course on A-B Split Testing
The fundamentals of A-B Split testing, written by Tim Ash.  Who knew there was so much to know!