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Category: Social Media

Twitter chatter: The Murky Business of Measuring Web Traffic

Massimo Paolini on March 12, 2010

The Murky Business of Measuring Web Traffic
Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?

Twitter chatter: Three ways to measure social media

Massimo Paolini on March 6, 2010

Three ways to measure social media
Pros and cons weighed out for various measurement approaches with one big suggestion at the end.

Twitter chatter: Social Media Marketing Framework

Massimo Paolini on February 26, 2010

Social Media Marketing Framework
Need to focus your social media efforts? Here’s a blueprint to follow

Twitter chatter: DKNY Campaign Targeting Social Media Profiles Successfully

Massimo Paolini on February 14, 2010

DKNY Campaign Targeting Social Media Profiles Successfully
Donna Karan shows their web fashion by using analytics in their recent marketing campaign

Twitter chatter: Google Reveals Factors for Ranking Tweets

Massimo Paolini on February 8, 2010

Google Reveals Factors for Ranking Tweets
How many people follow you vs. how reputable your followers are . . . take a peek inside Twitter rankings.

Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers

Massimo Paolini on January 26, 2010

Top 5 Blogging Platforms Judged by Mashable Readers
What?! WordPress wins?! Check out the 4 runners up.

Twitter chatter: Driving Social Media From Behind the Firewall

Massimo Paolini on January 24, 2010

Driving Social Media From Behind the Firewall
Solid argument against needing 100 ways to measure social media.

Twitter chatter: The Power Of Women In Social MediaThe Power Of Women In Social Media

Massimo Paolini on January 23, 2010

The Power Of Women In Social Media
I guess the secret is out now. At least that’s what my wife told me on Facebook.

Twitter chatter: 5 Ways To Improve Your Email Subject Lines

Massimo Paolini on January 18, 2010

5 Ways To Improve Your Email Subject Lines
From keywords to personalization, this is a quick read to help you get noticed.
The article isn’t available any longer and their search feature failed to return usable results.

Twitter chatter: Will Google’s real-time search help Twitter?

Massimo Paolini on January 14, 2010

Will Google’s real-time search help Twitter?
Don’t let the title fool you–this is a solid article that’s more about breaking news than Twitter in particular.

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