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Category: Resources

Twitter chatter: The Art of Online Accountability and Science of Customer Centricity

Massimo Paolini on October 23, 2009

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Released in October 2009, you have 480 pages from the Google Analytics Evangelist. Can I get an “Amen?”

Twitter chatter: Get the most out of your Reports

Massimo Paolini on October 14, 2009

Get the most out of your Reports
Down-and-dirty, back-to-basics, how-to guide from Google

Twitter chatter: Hits, Page Views, Visitors and Visits Demystified

Massimo Paolini on October 13, 2009

Hits, Page Views, Visitors and Visits Demystified
Don’t talk like it’s 1996 and Mosaic has just been released. Anil Batra, another analytics rock star, outlines some of the common terminology and how they are used in today’s vocabulary.

Twitter chatter: Multiple Domains in Google Analytics

Massimo Paolini on September 16, 2009

Multiple Domains in Google Analytics
We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several domains

Twitter chatter: 6 Tools Every Google Analylitics User Should Have

Massimo Paolini on September 13, 2009

6 Tools Every Google Analylitics User Should Have
(Which, by the way has turned into 7 as of this posting)
Terrific time-saving tools for you to install—or at least understand

Twitter chatter: The Economics of Quality Score

Massimo Paolini on September 11, 2009

The Economics of Quality Score
Don’t throw good money away. Understand a true quality score in the paid search field.

Twitter chatter: 15 Tools to Monitor a Website’s Popularity

Massimo Paolini on September 7, 2009

15 Tools to Monitor a Website’s Popularity
This is a web analyst’s version of looking over someone’s shoulder in class. Thankfully, in our world, it’s not cheating—it’s learning about your competition.

Twitter chatter: 50 Resources for Getting the Most Out of Google Analytics

Massimo Paolini on September 6, 2009

50 Resources for Getting the Most Out of Google Analytics
Don’t let the “For Beginners” headline fool you—many items here that are for the Advanced Placement crowd.

Twitter chatter: 14 free tools that reveal why people abandon your website

Massimo Paolini on August 5, 2009

14 free tools that reveal why people abandon your website
Reduce that bounce rate and learn how to make your site more sticky with these tools.

Twitter chatter: Using a CDN for your WordPress blog

Massimo Paolini on August 2, 2009

Using a CDN for your WordPress blog
If you are attracting visitors from around the world, don’t make them wait for the pieces to download—use a Content Delivery Network in another country.

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