The Preface: Quality Score in High Resolution
Do you want the truth? You can’t HANDLE the truth . . . about Google’s Quality Score
The Economics of Quality Score
What’s YOUR number?
Two Tips for a More Profitable Google Adwords Campaign
You want to actually MAKE money, right? Then read this before setting up your Adwords campaign.
PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010
Pull out your little golf pencil and check out the PPC scores from ymarketing.
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Put your top performing key words to the test. Kind of like the Olympics of PPC analysis
You Are Hired! 5 SEM Tactics
Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one sitting.