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Tag: SEM

Twitter Chatter: Why Google has Quality Score (pt2)

Massimo Paolini on September 1, 2010

Chapter 4: Why Google has Quality Score (pt2)
How the Quality Score helps Google sing “Hey Big Spender”

Twitter Chatter: Why Google has Quality Score (pt1)

Massimo Paolini on August 30, 2010

Chapter 4: Why Google has Quality Score (pt1)
Find out why “relevance” is as vague as “airport security”

Twitter Chatter: Reviewing Official Google Quality Score Information

Massimo Paolini on August 25, 2010

Chapter 3: Reviewing Official Google Quality Score Information
How the Quality Score is used and calculated

Twitter Chatter: Quality Score in High Resolution

Massimo Paolini on August 23, 2010

Chapter 1: Quality Score in High Resolution
Bad news: your PPC success or failure depends on this.
Good news: someone is explaining it

Twitter Chatter: The Preface – Quality Score in High Resolution

Massimo Paolini on August 18, 2010

The Preface: Quality Score in High Resolution
Do you want the truth? You can’t HANDLE the truth . . . about Google’s Quality Score

Twitter Chatter: The Economics of Quality Score

Massimo Paolini on July 15, 2010

The Economics of Quality Score
What’s YOUR number?

Twitter chatter: How to Identify and Monetize Your Most Valuable Keywords

Massimo Paolini on May 23, 2010

How to Identify and Monetize Your Most Valuable Keywords
Four minutes that can make you $400.

Twitter chatter: Two Tips for a More Profitable Google Adwords Campaign

Massimo Paolini on May 3, 2010

Two Tips for a More Profitable Google Adwords Campaign
You want to actually MAKE money, right? Then read this before setting up your Adwords campaign.

Twitter chatter: PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010

Massimo Paolini on April 6, 2010

PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010
Pull out your little golf pencil and check out the PPC scores from ymarketing.

Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns

Massimo Paolini on March 9, 2010

3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Put your top performing key words to the test. Kind of like the Olympics of PPC analysis

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