Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10? Does it matter? Is your Google quality score affecting your ROI?
PPC Text Ad Testing for Statistical Significance
Pick a winning ad with the free excel ad text statistical spreadsheet. All the brain-work has been done for you. Just plug in your data and pick a winner.
Continue reading “Twitter Chatter: PPC Text Ad Testing for Statistical Significance”
Clicks vs. Visits Revisited
Understanding the difference between Google Adwords Clicks and visits on your site, and reconciling them, can be frustrating. These 4 steps can help.
Hiring Search Marketing Help
Getting the right help, a battle between Fancy Nancy and Redundant Rhonda
Say Your Final Prayers, Black Hat SEO’s
SEO practitioners as snake oil salespeople?
5 Deadly Sins of Website Copy
I dare you to read these great tips and then tell me where the mistake is in this copywriter’s own copy!
Google AdWords: Traffic Estimator
Okay, now this is just plain FUN. Type in any word and see the results! (I used “Obama” just for the heck of it, which is getting an estimated 240 clicks per day)
Google Quality Score Gains More Importance
Oops! Just when you thought you had the Quality Score all figured out!
More on Google Quality Score Update / Change
Just when you thought you read all you could about the subject…
Chapter 5 – The Impact of Quality Score
Learn the Four Ps of Quality Scores: Presence, Position, Price, and Page Positioning (okay, that ended up being five Ps)