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Tag: SEM

Twitter Chatter: Is The Hype Over Google AdWords Quality Score Justified?

Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10?  Does it matter?  Is your Google quality score affecting your ROI?

Author Massimo PaoliniPosted on February 6, 2011February 3, 2011Categories Chatter, Google, Google AdWordsTags Ad Rank, PPC, Quality Score, SEM

Twitter Chatter: PPC Text Ad Testing for Statistical Significance

PPC Text Ad Testing for Statistical Significance
Pick a winning ad with the free excel ad text statistical spreadsheet.  All the brain-work has been done for you.  Just plug in your data and pick a winner.

Continue reading “Twitter Chatter: PPC Text Ad Testing for Statistical Significance”

Author Massimo PaoliniPosted on February 2, 2011January 30, 2011Categories Chatter, Google, Google AdWordsTags SEM

Twitter Chatter: Clicks vs. Visits Revisited

Clicks vs. Visits Revisited
Understanding the difference between Google Adwords Clicks and visits on your site, and reconciling them, can be frustrating. These 4 steps can help.

Author Massimo PaoliniPosted on November 3, 2010November 2, 2010Categories Chatter, Web IntelligenceTags Adwords, Chatter, Google Analytics, SEM

Twitter Chatter: Hiring Search Marketing Help

Hiring Search Marketing Help
Getting the right help, a battle between Fancy Nancy and Redundant Rhonda

Author Massimo PaoliniPosted on October 2, 2010September 26, 2010Categories Chatter, eMarketingTags Chatter, eMarketing, SEM

Twitter Chatter: Say Your Final Prayers, Black Hat SEO’s

Say Your Final Prayers, Black Hat SEO’s
SEO practitioners as snake oil salespeople?

Author Massimo PaoliniPosted on September 12, 2010September 8, 2010Categories Chatter, SEOTags Chatter, SEM, SEO

Twitter Chatter: 5 Deadly Sins of Website Copy

5 Deadly Sins of Website Copy
I dare you to read these great tips and then tell me where the mistake is in this copywriter’s own copy!

Author Massimo PaoliniPosted on September 11, 2010October 1, 2014Categories Chatter, Web IntelligenceTags Blogging, Chatter, SEM, Website Content Copy Writer

Twitter Chatter: Google AdWords: Traffic Estimator

Google AdWords: Traffic Estimator
Okay, now this is just plain FUN. Type in any word and see the results! (I used “Obama” just for the heck of it, which is getting an estimated 240 clicks per day)

Author Massimo PaoliniPosted on September 10, 2010September 8, 2010Categories Chatter, Google, Google AdWordsTags Chatter, Google Adwords, SEM, Traffic Estimator1 Comment on Twitter Chatter: Google AdWords: Traffic Estimator

Twitter Chatter: Google Quality Score Gains More Importance

Google Quality Score Gains More Importance
Oops! Just when you thought you had the Quality Score all figured out!
Author Massimo PaoliniPosted on September 8, 2010October 1, 2014Categories Chatter, Google, Google AdWordsTags Chatter, Quality Score, SEM

Twitter Chatter: More on Google Quality Score Update / Change

More on Google Quality Score Update / Change
Just when you thought you read all you could about the subject…

Author Massimo PaoliniPosted on September 6, 2010October 1, 2014Categories Chatter, Google, Google AdWordsTags Chatter, Google Adwords, Quality Score, SEM

Twitter Chatter: The Impact of Quality Score

Chapter 5 – The Impact of Quality Score
Learn the Four Ps of Quality Scores: Presence, Position, Price, and Page Positioning (okay, that ended up being five Ps)

Author Massimo PaoliniPosted on September 3, 2010October 1, 2014Categories Chatter, Google, Google AdWordsTags Chatter, Google Adwords, Quality Score, SEM

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      • Big Universe Testimonial
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