SEM

Twitter Chatter: Is The Hype Over Google AdWords Quality Score Justified?

February 6, 2011

Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10? Does it matter? Is your Google quality score affecting your ROI?

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Twitter Chatter: PPC Text Ad Testing for Statistical Significance

February 2, 2011

PPC Text Ad Testing for Statistical Significance
Pick a winning ad with the free excel ad text statistical spreadsheet. All the brain-work has been done for you. Just plug in your data and pick a winner.

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Twitter Chatter: Clicks vs. Visits Revisited

November 3, 2010

Clicks vs. Visits Revisited
Understanding the difference between Google Adwords Clicks and visits on your site, and reconciling them, can be frustrating. These 4 steps can help.

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Twitter Chatter: Hiring Search Marketing Help

October 2, 2010

Hiring Search Marketing Help
Getting the right help, a battle between Fancy Nancy and Redundant Rhonda

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Twitter Chatter: Say Your Final Prayers, Black Hat SEO’s

September 12, 2010

Say Your Final Prayers, Black Hat SEO’s
SEO practitioners as snake oil salespeople?

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Twitter Chatter: 5 Deadly Sins of Website Copy

September 11, 2010

5 Deadly Sins of Website Copy
I dare you to read these great tips and then tell me where the mistake is in this copywriter’s own copy!

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Twitter Chatter: Google AdWords: Traffic Estimator

September 10, 2010

Google AdWords: Traffic Estimator
Okay, now this is just plain FUN. Type in any word and see the results! (I used “Obama” just for the heck of it, which is getting an estimated 240 clicks per day)

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Twitter Chatter: Google Quality Score Gains More Importance

September 8, 2010

Google Quality Score Gains More Importance
Oops! Just when you thought you had the Quality Score all figured out!

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Twitter Chatter: More on Google Quality Score Update / Change

September 6, 2010

More on Google Quality Score Update / Change
Just when you thought you read all you could about the subject…

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Twitter Chatter: The Impact of Quality Score

September 3, 2010

Chapter 5 – The Impact of Quality Score
Learn the Four Ps of Quality Scores: Presence, Position, Price, and Page Positioning (okay, that ended up being five Ps)

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