We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Continue reading “Web Analytics Education: Date Range Selection”
Web Intelligence is all about using web analytics to measure your presence on the web.
We are creating a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The series will be presented in small bite sized episodes, available in a presentation and video format, that you should be able to enjoy without needing any anti-acid medication.
Today’s episode is about Dimensions and Metrics. We aren’t talking about the metric system or about the third dimension. In this one minute presentation (5 slides total) we are defining those for you. Continue reading “Web Analytics Education: Dimensions and Metrics”
If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for Key Performance Indicator. As Avinash Kaushik would say, KPIs are measures that help you understand how you are performing against your objectives. They can help you define and evaluate whether you’re making adequate, successful progress towards your long-term goals.
A good KPI used to measure performance should meet the following criteria:
- Instantly useful
Continue reading “Web Intelligence Details: Your Key Performance Indicator (KPI)”
Exploring Social Media Analytics with Avinash Kaushik
Social Media or conversational marketing and how to measure with tools like Klout (I scored 18), Analyze words, and TweetPsych.
Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns
Do you know any Twitter hold-outs? Give them this article and then sit back and say “I told you so.”
Three ways to measure social media
Pros and cons weighed out for various measurement approaches with one big suggestion at the end.