Measure

Twitter Chatter: Optimize Marketing with Metrics

April 29, 2011

By Lauren Carlson - CRM Market Analyst

In ye olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t have much visibility beyond that. With modern technology and tools, such as marketing automation software, marketers have [...]

Read the full article →

Twitter Chatter: Tracking Full Referral URLs in Google Analytics

August 9, 2010

Tracking Full Referral URLs in Google Analytics
General or specific? You decide.

Read the full article →

Web Analytics Education: Date Range Selection

July 19, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How [...]

Read the full article →

Web Analytics Education: Dimensions and Metrics

July 16, 2010

Web Intelligence is all about using web analytics to measure your presence on the web.
We are creating a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.
The series will be presented in small bite sized episodes, available in a presentation and video [...]

Read the full article →

Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for [...]

Read the full article →

Twitter chatter: Exploring Social Media Analytics with Avinash Kaushik

June 13, 2010

Exploring Social Media Analytics with Avinash Kaushik
Social Media or conversational marketing and how to measure with tools like Klout (I scored 18), Analyze words, and TweetPsych.

Read the full article →