marketing Archives - MPThree Consulting Inc.

Twitter Chatter: Using a smear campaign to promote a competing product

Massimo Paolini on May 23, 2011

Using a smear campaign to promote a competing product
Is a smear campaign a business method you would promote? Along with the legal ramifications, the moral aspects should steer quality marketers away from this questionable method of business promotion.

Twitter Chatter: Do You Hear What I Hear: Understanding Mobile Searcher Intent

Massimo Paolini on March 8, 2011

Do You Hear What I Hear: Understanding Mobile Searcher Intent
Is it time to adjust your frame? If your landing page isn’t optimized for mobile searches it may be time to re-frame your site to take advantage of the opportunities to be gained from marketing to millions of mobile searchers.

Twitter chatter: Exploring Social Media Analytics with Avinash Kaushik

Massimo Paolini on June 13, 2010

Exploring Social Media Analytics with Avinash Kaushik
Social Media or conversational marketing and how to measure with tools like Klout (I scored 18), Analyze words, and TweetPsych.