Listen to how one man is helping make the web “better.” Here we sat down with Jim Stern, the grandfather of WAA, father of eMetrics, and eager student of integrated data.
Continue reading “Tales From an Accidental Conference Producer”
The Top 7 Pitfalls of Affiliate Marketing for Publishers
Don’t let affiliate marketing put you in a hole. Be aware of the top pitfalls to avoid problems along the way.
Today we met Andrew Janis from Evantage Consulting. Escaping the real cold of Minneapolis for our San Francisco version of cold, Andrew is a veteran eMetrics attendee. Six or seven? Even he’s lost count. But even so, each conference brings him new things to learn and seminars to look forward to. This is where people come to push the envelope and learn “cutting edge” techniques. Even a traditional marketing manager finds where he fits in.
Continue reading “The Whole World Opened Up”
How AdWords Quality Score Impacts CPC
Do you pay attention to your quality score? Did you know that a low quality score could increase your CPC by up to 600%? Ready to pay attention now?