Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Have we been doing everything all wrong as web analysts? No wonder the data we collect leaves us feeling frustrated with the outcome. The key lies in developing a different process to create data driven organizations and a structured approach to guide the process.
Qualitative Web Analytics: Heuristic Evaluations Rock!
Six lessons to learn for a more successful journey in digital data analytics: Learn from a veteran the secrets to avoid mistakes and achieve earlier success in your career.
If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for Key Performance Indicator. As Avinash Kaushik would say, KPIs are measures that help you understand how you are performing against your objectives. They can help you define and evaluate whether you’re making adequate, successful progress towards your long-term goals.
A good KPI used to measure performance should meet the following criteria:
- Instantly useful
Continue reading “Web Intelligence Details: Your Key Performance Indicator (KPI)”
Things Avinash Kaushik didn’t tell me
Avinash did not tell us that Web Analytics is not all glamor, the tools are not perfect, and herding cats is a necessary skill set! He did, however, say that what makes it all worth is the rush of helping a client leverage a once unknown piece of web intelligence!
Exploring Social Media Analytics with Avinash Kaushik
Social Media or conversational marketing and how to measure with tools like Klout (I scored 18), Analyze words, and TweetPsych.