Avinash Kaushik

Twitter Chatter: Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

March 12, 2011

Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail
Segmentation lets you turn your unrecognizable blobs of traffic into something useful. These 3 analytical data segments are free to download and will help you make sense of your data.

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Twitter Chatter: Keys To Web Analytics Maturity: Structure, Process, Hyperfocus

February 17, 2011

Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Have we been doing everything all wrong as web analysts? No wonder the data we collect leaves us feeling frustrated with the outcome. The key lies in developing a different process to create data driven organizations and a structured approach to guide the process.

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Twitter Chatter: Qualitative Web Analytics – Heuristic Evaluations Rock!

January 28, 2011

Qualitative Web Analytics: Heuristic Evaluations Rock!
Six lessons to learn for a more successful journey in digital data analytics: Learn from a veteran the secrets to avoid mistakes and achieve earlier success in your career.

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Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for [...]

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Twitter chatter: Things Avinash Kaushik didn’t tell me

June 14, 2010

Things Avinash Kaushik didn’t tell me
Avinash did not tell us that Web Analytics is not all glamor, the tools are not perfect, and herding cats is a necessary skill set! He did, however, say that what makes it all worth is the rush of helping a client leverage a once unknown piece of web intelligence!

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Twitter chatter: Exploring Social Media Analytics with Avinash Kaushik

June 13, 2010

Exploring Social Media Analytics with Avinash Kaushik
Social Media or conversational marketing and how to measure with tools like Klout (I scored 18), Analyze words, and TweetPsych.

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Twitter chatter: 10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

May 29, 2010

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big
When Avinash speaks . . .

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Twitter chatter: Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test

March 31, 2010

Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test
Move over, A-B testing! The “So What” test is the new way to go!

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Teenage Mutant Ninja Turtles, Squirrels, and Web Analytics

March 28, 2010

Last night my youngest son asked if we could put on a movie while we ate dinner—a rare treat for him. We let him pick the movie and he came back with Teenage Mutant Ninja Turtles II. I know what you’re thinking: that’s not even the good one! But as I watched the four masked [...]

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