When in doubt, guess. Sometimes your own experience and hunch can be just as valuable as the data in making decisions in web analytics.
Segmentation lets you turn your unrecognizable blobs of traffic into something useful. These 3 analytical data segments are free to download and will help you make sense of your data.
Ten elements for the perfect landing page, with visual graphics that show how to put it all together.
How does your landing page measure up? Use this 10 point checklist to find out.
Are you responsible for your business leaving money on the table? As the web analyst it is your duty to make management aware of where they are losing money by not following your advice. The key is to do this BEFORE they come looking for you to blame, get ready for the 2011 holiday season NOW!
The trumpet sounds and the matador, dressed in gold, parades into the ring as a band plays for his entrance. We know his goal, who are you trying to impress? What is your goal for the presentation? How do you handle the hecklers?
Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
Have we been doing everything all wrong as web analysts? No wonder the data we collect leaves us feeling frustrated with the outcome. The key lies in developing a different process to create data driven organizations and a structured approach to guide the process.
Beginner’s Guide To Web Data Analysis: Ten Steps To Success
Starter guide to winning web analytics. Ten steps to finding valuable information in any website’s data analytics.
Web Analytics Career Advice
You may have the tools but do you know how to use them? A career in web analytics needs the knowledge to use your tools to explain the what, why, and what’s next to your clients.