Web Analytics

Twitter Chatter: Google Analytics Master Class Singapore: The Power of Segmentation (Barbara Pezzi, Swissotel)

May 31, 2011
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Google Analytics Master Class Singapore: The Power of Segmentation (Barbara Pezzi, Swissotel)
Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors.
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Twitter Chatter: Google Analytics Master Class Singapore: Keynote Address (Beth Liebert, Google)

May 30, 2011
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Google Analytics Master Class Singapore: Keynote – Beth Liebert, Google Analytics Product Manager, Google
Opportunity in Numbers – Swimming though the primordial soup of data
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Twitter Chatter: What Analytics Can Tell You about Improving Your Online Business

May 21, 2011

What Analytics Can Tell You about Improving Your Online Business
Video from the Search Engine Strategies Conference describing basic analytics to gain a better insight into how to make your site more effective to increase profits.

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Twitter Chatter: Facebook Ad Copy Test

May 6, 2011
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Facebook Ad Copy Test
You decide…which ad copy do you think boosted conversion rates by 2666%?

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Twitter Chatter: 3 Issues To Consider Before Focusing On More Traffic

May 4, 2011
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3 Issues To Consider Before Focusing On More Traffic
Are you focusing too much on your website’s traffic?  It may be time to rethink your priorities with Web Analytics.

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Twitter Chatter: Fully automated web and social media analytics

April 25, 2011
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Excel Web Analytics: Facebook, Twitter, LinkedIn, Google Analytics
Make your social media analytics faster and easier with just one tool that does it all. Take a free trial to see how it can help your social marketing.

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Twitter Chatter: Long vs. Short Email Subject Line Test

April 17, 2011
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Long vs. Short Email Subject Line Test
The results might surprise you. Take a look and decide for yourself whether the long or short email subject line performed better.

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Twitter Chatter: Salesforce.com Email Template Test

April 11, 2011
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Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.

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Twitter Chatter: How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%

April 8, 2011
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How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%
Believe it or not, the sure fire tactic of social persuasion failed when put to the opt-in form test through Web Analytics.  Take a look for yourself and see if you can determine what went wrong.

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Twitter Chatter: A Crash Course on A-B Split Testing

March 24, 2011
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A Crash Course on A-B Split Testing
The fundamentals of A-B Split testing, written by Tim Ash.  Who knew there was so much to know!

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