How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.
A User Experience Toolkit to Get Higher Conversions
Improving your site’s user experience can mean a much better ROI. If you can’t afford to hire an expensive consultant to get you these results, you will need to learn what it takes to do it yourself. These tools will allow you to start making improvements on your site with little to no investment.
“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having.
When and why a website audit is valuable:
Preparing to redesign your website
Understanding your current website’s effectiveness
Planning your strategic growth
Uncovering hidden issues preventing you from accomplishing your goals