Articles

Web Analytics & Search: What’s Happening to My Traffic?

June 8, 2010
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You’ve spent $10,000 on your new web site design. 25 hours creating all the cool social media links for people to find you. Maybe you even bought 10,000 pay-per-clicks. But if you can’t figure out what’s happening to your traffic, all that earlier time and money is wasted. So what now?
First, it’s important to remember [...]

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Website Audit – The “Dreaded” IRS of the Internet

June 2, 2010

“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having.
When and why [...]

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Social Media: Use it or Lose it

April 4, 2010
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Chances are that six to twelve months ago you “gave in” and added a LinkedIn profile/Facebook page/Yelp entry. You thought it would be good for your business and everyone had been telling you that you “must do it.” At the time it felt a little like the middle school, “to be cool” group mentality, but [...]

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Teenage Mutant Ninja Turtles, Squirrels, and Web Analytics

March 28, 2010
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Last night my youngest son asked if we could put on a movie while we ate dinner—a rare treat for him. We let him pick the movie and he came back with Teenage Mutant Ninja Turtles II. I know what you’re thinking: that’s not even the good one! But as I watched the four masked [...]

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Bootstrappers Breakfast Presents Web Analytics

November 21, 2009
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It was a great honor to speak at the Bootstrapper’s Breakfast last week. Where else can you meet and eat with local entrepreneurs who you can one day say, “I knew —- back when . . .”
For those of you who were unable to attend, here’s a recap:
Web analytics is all about understanding your customers, [...]

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Six Media Mentors You Should Know

October 24, 2009

We’ve all been around the technology block long enough to see things come and go. Remember Beta tapes? The floppy disk?
So it’s no wonder that we cast a suspicious eye to social networking. Sure, all the kids are doing it these days, but they change their tastes before you can say “Abercrombie and Fitch.” What [...]

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I heard someone talking about a “sales funnel” in GA. What is it and how does that work on my website? –Margaret W.

October 10, 2009

Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel in Google Analytics is a visual method of watching your potential customers (visitors) move along your goal path. It’s very helpful in seeing where people “pop [...]

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Do I need SEO? –Greg W.

August 27, 2009

I spend a lot of time around my seven-year-old, so I’m going to employ a little imagination for this answer. Try it with me:
Pretend you are Google–or any other search engine. Someone sits down at their computer, opens your search window, and types. You spring into action and get to work! Within a fraction of [...]

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I’m a failure at math. How can I understand web analysis reports? –Natalie T.

August 20, 2009

This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you’ll be fine as long as you see the information in a format that works for you.
Be sure to communicate with your analyst and tell him or her how you would like [...]

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Web Analytics – The interview

August 14, 2009

“Creativity is a dish best served raw.” So says Adam Helweh in his

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