Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
Test different landing page designs with Google Website Optimiser and get more visitors converting on your site.
Watch the video:
Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.
Get on Page One of Google Search Results
Make your presence known. Eight ways to land on page one of the Google search results. Why just have one link on page one when you could have eight?
Website Optimizer Tricks: Multiple Goals
Getting your analytics to multi-task. Working on teaching mine to make a cup of coffee next.
How We Used Data to Win the Election
50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
Introducing the Techie Guide to Google Website Optimizer
Maybe one of the geekiest books around, this is a must-have for programmers who want to work with Website Optimizer.
Tracking Outbound Links — The Right Way
Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your . . . um, guessing.