How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.
URLs, Social Media and campaign tracking
Understand campaign URLs and the related cannonical links. Yoast uses great examples to explain their uses and usefulness.
25-point Website Usability Checklist
Failing to remember all tasks and worrying wonderful ideas might get lost? Here’s the easy way to keep track and remember. You’d be able to understand, see and know exactly what to do so you never miss anything.
The list is split into 4 roughly equal sections, (I) Accessibility, (II) Identity, (III) Navigation, and (IV) Content. Dr. Pete describes and rationalizes all of the sections and line items in the list, but you can also download the checklist as a simple, 1-page PDF. He tries to keep it simple with 3 basic ratings: (1) Green Check = Good/Pass, (2) Red Check = Needs work, but no disaster, (3) Red X = Bad/Fail. Not all points are necessarily applicable to all sites.
Turn $10 To $1500 In Just 90 Days
Take the challenge and learn ways to gain the prize
Six projects to do before you do a webside redesign: Learn what the user can’t do
Ohhhh! You mean we shouldn’t just RANDOMLY re-design our website? (Hint: look at what your users have been TRYING to do)
Last, but certainly not least, is content. Today you’ll add pages, forms, and the actual MEAT (or beans, for vegetarians) to your site.
Be judicious!! Think of the things that make you leave a website and work to avoid them. For instance, I jump ship pretty quickly if there’s a ton of content on a single page that makes me scroll a lot. I’ve done my time in school—don’t make me read more novels! Get to the point and get on with it. Break up your information onto a few pages if you need. Read More about WordPress 3.0 Demystified – Part 5
Six projects to do before you do a website redesign: Learn what the user does
Don’t break what’s already been fixed.